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Anand Mahindra said competition brings opportunities and better choices for consumers. (Photo courtesy: x.com/anandmahindra / Wikimedia Commons)

Anand Mahindra unfazed by Tesla’s India entry, says Mahindra Group thrives on competition

| @indiablooms | Feb 19, 2025, at 08:04 pm

Mumbai: Mahindra Group Chairman Anand Mahindra remains unfazed by Tesla’s anticipated entry into the Indian market.

When asked by a social media user whether he was "ready for competition" if Elon Musk brought Tesla to India, Mahindra responded with confidence, highlighting his company’s long-standing resilience.

“We have faced similar questions since India’s economic liberalisation in 1991—how will we compete against Tata, Maruti, and global giants? Yet, we are still here, working relentlessly to stay relevant for the next century. With your support, we’ll make it happen,” he replied, ending on a light-hearted note.

His response was widely praised online, with users emphasising that competition fosters innovation.

“More competition means more opportunities and choices for consumers,” wrote one user.

Tesla’s India plans gain momentum

Tesla has kickstarted hiring for its Indian operations, marking a step forward in its long-awaited entry into the world’s third-largest automobile market.

The EV giant has listed multiple job openings in Mumbai, including roles in customer service, sales, and operations, according to a Reuters report.

One of the key listings is for a store manager, hinting at Tesla’s plans to establish a showroom in Mumbai.

The company has also been in talks with real estate developer DLF regarding showroom space in New Delhi.

Despite Musk’s long-standing interest in the Indian market, Tesla’s plans have faced hurdles, particularly due to India’s steep EV import tariffs, which hover around 100%.

Musk has lobbied for tariff reductions, but domestic automakers have opposed the move, citing competitive concerns.

Last year, Musk was expected to visit India, reportedly to announce a $2-3 billion investment, but the trip was canceled amid Tesla’s global restructuring following a dip in sales.

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