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Customers to get 'Prati Baar More' with Tata Docomo

| | Jul 17, 2014, at 01:49 am
Kolkata, July 16 (IBNS): Teleservices provider Tata Docomo on Wednesday announced the launch of 'Prati Bar More' value proposition aimed at delivering maximum value to consumers throughout their lifetime on the network.
“Prati Baar More” will reinstate the commitment of this youth centric brand to provide quality services at affordable prices through its innovative offerings. 
 
The brand has launched a slew of products that are designed to deliver ‘More value on every recharge occasion’ for the consumer, going against the current industry trend followed by most operators who tend to favour new consumers versus the older consumers recharging on their base. 
 
"The lead product range has some unique & insightful products including specific ranges of recharges with More Validity (Stretch Recharges), More Quantity (Power Recharges) and a combination of More Data & More Talktime (Combo Recharges). This recharge based range will promise life-cycle value, long term relationship - for different people with varied talk time and data requirements and will not be restricted to only the first time recharge," the company said in a statement.
 
Speaking on the launch, Ashok Ghose, MBU Head (East) - Tata Docomo said, “Tata Docomo always aims at providing not just affordable tariffs but innovative and insightful products which deliver long-term value and hence a long-term relationship with our consumers. 'Prati Baar More' is about delivering ‘More’ not just to new consumers but over their entire lifecycle on our network. This range recharges also takes our brand conversation of ‘Open Up’ to the next level demonstrating brand’s commitment to enable and celebrate conversations among consumers with value for money products that will enable people to speak up more often.”
 
 In Kolkata under the “Prati Baar More” initiative, Tata Docomo announced three new products, Recharge Coupon (RC) 60 a Power recharge that offers guaranteed Full talktime and a few lucky subscribers will get extra talk time benefits; First Recharge Coupon (FRC) 48 which allows all local on network and of network mobile calls at 25p/60Sec and FRC 42, a combo recharge that offers all STD and Local calls @ 1p/ 2Sec. and 100 MB data for next four months.

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