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Top players in quick delivery segment include Zomato’s Blinkit, Swiggy’s Instamart, and Zepto. (Representational image credit Unsplash)

Govt to meet quick commerce players to review their ops amid rising consumer complaints

| @indiablooms | Dec 18, 2024, at 07:15 pm

New Delhi: The Commerce Ministry is expected to hold a meeting with quick commerce companies like Zepto and Blinkit later this week, ET Now reported citing sources.

The meeting aims to review the operations of the quick commerce sector and will include the participation of the secretaries of consumer affairs and the Competition Commission of India.

The meeting, likely scheduled for Thursday or Friday, will see attendance from representatives of Zepto, Instamart, Blinkit, Amazon, and other quick commerce platforms.

According to sources, key issues such as deep discounts, predatory pricing, and a surge in consumer complaints will be discussed.

This comes amid ongoing appeals from the All India Consumer Products Distributors Federation, which has raised concerns over trade practices in the quick commerce space and called for regulations.

The meeting is significant as it will provide insights into how the quick commerce sector is shaping its operational framework moving forward.

Quick commerce, a growing industry segment, promises ultra-fast delivery of items to customers' doorsteps within 10–15 minutes.

Major e-commerce players have entered this space, with Flipkart launching Flipkart Minutes and Amazon planning to introduce Tez soon.

Existing players include Zomato’s Blinkit, Swiggy’s Instamart, and Zepto.

Reports indicate Tata Digital, which operates Tata Neu, has launched its own quick commerce platform, Neu Flash.

Before Swiggy Instamart’s public debut on the stock exchanges in November, Amazon had reportedly discussed a potential partnership with the food delivery service.

The fast commerce sector is witnessing rapid expansion, fueled by significant funding inflows.

Zomato, Blinkit's parent company, recently secured shareholder approval to raise an additional $1 billion through QIP, while Zepto raised $350 million last week, boosting its cash reserves to over $1 billion.

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