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Tata Motors launches Tata TIGOR

| | Mar 30, 2017, at 12:06 am
New Delhi, Mar 29 (IBNS): Tata Motors on Wednesday announced the commercial launch of its new ‘StyleBack’, Tata TIGOR, meant for the young and fast-paced generation. With its stunning, break-free and revolutionary design, the Tata TIGOR is set to build on Tata Motors’ existing passenger vehicle portfolio and address needs of the ever evolving customer.

At a starting price of INR 4.7 Lakhs ex-showroom, Delhi & INR 4.95 Lakhs ex-showroom Mumbai, for the Revotron 1.2L (petrol) variant and INR 5.6 Lakhs, for the Revotorq 1.05L (diesel) variant, ex-showroom Delhi & INR 5.91 Lakhs, ex-showroom Mumbai, the TIGOR will be available across the country.

In just over two months of the HEXA launch, Tata Motors is launching yet another innovation and an exciting offering in a new segment.

The Company has trained around 6000 sales consultants to cater its new generation products like Tiago, Hexa and now the TIGOR, across 650 sales outlets and more than 500 service touch points. Tata Motors plans to add 200 sales touch points in FY 17-18.

Unveiling the Tata TIGOR, Guenter Butschek, CEO & MD, Tata Motors, said, “With our passion to shape the mobility of tomorrow, we have constantly pushed the boundaries of automotive engineering by creating new category vehicles. This pursuit of something different led us to what we call ‘STYLEBACK’ – as our re-definition of the compact sedan category. The TIGOR is not just a new product; it is a true reflection of our legacy of creating something unexpected, setting new trends. It expresses a youthful mixture of design, style and attitude. It is designed to offer high performance and connects modern India and its global citizens. Today, with the launch of TIGOR, we expand our product portfolio, invite new customers and reinforce our spirited comeback in the passenger vehicle market.”
 

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