Tata Super App
Tata Super App to offer everything from cars to grocery on single platform
Mumbai/IBNS: The Tata Group is all set to simplify the lives of consumers by offering diverse products and services on a single platform with its Super App which will include conglomerate's offerings across categories like electronics, groceries, cars, beauty, travel, entertainment, health and education, according to media reports.
The Super App may have Trent, Infinity Retail, Tata Consumer Products, Titan and Voltas - and financial products companies - Tata Capital, Tata Asset Management, Tata AIA, Tata AIG - for powering the Super App, Tata Motors can sell cars, Tata Realty can sell flats, Vistara and AirAsia can sell flight tickets, and Taj Hotel can rent the rooms, according to a BusinessToday.In report.
Consumers will also be provided benefits under loyalty programmes as they shop Tata products and services integrated in an e-commerce environment. .
"Each of our brands service 10-12-15-20 million customers. We are trying to give consumers products and services they need. Not necessarily only the Tata brands, but more," said Tata chairman, stated the Business Today.in report.
"The best way we can simplify lives is to build a digitally connected enterprise, which will bring together products and services and all other needs of consumers so that we give them what they deserve, require and desire," he said.
The app's launch was scheduled late last year but was later postponed to early this month to coincide with the birth anniversary of Tata Group founder Jamsetji Tata. It is delayed as Tata Digital, the arm launching it, is awaiting the approval of Competition Commission of India (CCI) for its Big Basket deal, media report said.
BigBasket's acquisition is particularly important for the salt-to-airline conglomerate to offer online grocery store on its Super App.
Tata is also acquiring on line pharmacy 1mg, added reports.
In February 2021, Tata Group already signed a Rs 1.2 billion deal with BigBasket, buying 60-63% stake in the e-grocer. The deal is pending statutory and regulatory approvals with National Company Law Tribunal (NCLT) Competition Commision of India (CCI).
The CCI is examining whether an intended business has verticals that are similar or vertically related businesses and the size and structure of the overlapping markets and whether their size and structure can impact competition or supply chain and its impact on the overall market
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