Tecno Mobile announces Bengali director-actor Shiboprosad Mukherjee as new brand ambassador
Kolkata/IBNS: "Mobile and smartphone have made a new revolution," said director-actor Shiboprosad Mukherjee at the Tecno event where he was promulgated as the new brand ambassador of the company.
Tecno is an innovative, AI-driven technology brand with a reach of over 70 markets throughout five continents.
Tecno offers an overarching ecosystem of AI-powered products, including smartphones, smart wearables, laptops, tablets, smart gaming devices, the Health Insurance Oversight System (HiOS) and smart home products.
"We are thrilled to welcome Shiboprosad Mukherjee into the TECNO family. As a visionary filmmaker and a multi-faceted artist, Shiboprosad’s creativity and influence in the world of cinema align perfectly with our mission to push the boundaries of technology and design," said Arijeet Talapatra, the CEO of Tecno Mobile, on introducing the filmmaker Shiboprosad Mukherjee as the face of the company.
Based on this collaboration with Shiboprosad Mukherjee, Tecno's new focus is on incorporating his cinematic brilliance with the brand’s technological innovation.
This kinship will encourage individuals to stay ahead of the loop by seamlessly combining cinema, culture, and technology - unlocking a future filled with limitless potential.
"I'm planning that in my film Raktabeej 2, I will use this mobile in some of the scenes as a camera because of its quality that obviously is a 4K resolution in fact better than that, therefore the footage can definitely be shown in the cinema," says Shiboprosad.
(Reporting by Aaheli Chakraborty, Images by Arpita Das)
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