HealthifyMe launches HealthifyIndia campaign

The industry initiative signals an ambitious plan to move a million Indians to embrace a healthy lifestyle by year end and to scale that number up to a crore in next three years.

 

The partners are jointly offering approx Rs 100 Crores in products and services to the cause to anyone who takes the HealthifyIndia or Swasth Bharat pledge. 

 

To take the pledge anyone can go to HealthifyIndia.com or download the HealthifyMe app. Once you take the pledge, you get more than Rs. 1,000 worth of products and services from the industry partners to enable him/her achieve that pledge.

 

These benefits include: Rs 300 worth of calorie tracking software from HealthifyMe, vouchers for healthy foods (worth Rs 300) by Godrej Nature’s Basket, vouchers for free health screenings and medical checkups by Manipal, Apollo ACODE and Medanta - The Medicity worth approx Rs 400 each and hundreds of articles on living a healthier fitter life by TheHealthSite.com – The No.1 Indian health site.

 

Health Minister J P Nadda flagged of the event earlier this week and the campaign is now live.

 

These vouchers are delivered by the HealthifyMe app and HealthifyIndia.com website.

 

Health Minister J P Nadda, while taking the HealthifyIndia pledge, shares, "I am pleased to see the use of smartphone technology for innovative answers to lifestyle diseases. I wish HealthifyIndia all the very best."

 

Tushar Vashisht, Cofounder & CEO of HealthifyMe and the key architect behind the mission, said, “I am proud of the team we have here today as founding partners of HealthifyIndia – Six great corporations, united by a cause, inspired by a sense of purpose and an ambition to change India for the better. HealthifyMe is the chief coordinator for the mission and we are offering Rs 300 worth of our premium software for free for the first million people to take the HealthifyIndia pledge.”

 

Mohit Khattar, CEO & MD of Godrej Nature’s Basket, shares, "We are pleased to partner with HealthifyMe and jointly working towards making India a healthier and fitter nation. Godrej Nature’s Basket through its various initiatives and a wide assortment of Healthier Alternative products across its stores, has always believed in enabling a healthier lifestyle for its patrons. We are committed to promote the ‘HealthifyIndia’ initiative across our platforms and make this noble endeavour a success.” 

 

Dr Sudarshan Ballal, Medical Director & Chairman – Medical Advisory Board, Manipal Health Enterprises Pvt Ltd, adds, "Lifestyle diseases are on the rise and the burden of this (Non communicable disease) has overtaken the burden of infectious diseases (Communicable diseases). This is due to the fast and hectic routine where it becomes difficult to keep track of one’s calorie intake and expenditure in the form of exercise. HealthifyMe not only helps in monitoring the calories but also infuses a culture of healthy way of life. Innovative technology has led to medical innovations that help people in modifying their lifestyle and food habits thus leading them to a longer productive and disease free life. This indeed is the future of medicine”.

 

Dr Ambrish Mithal, Chairman – Medanta Division of Endocrinology, Medanta – The Medicity, Padma Bhushan 2015, shares, “Chronic lifestyle disorders like diabetes, obesity and heart diseases are affecting the younger generation, and are the biggest health challenges facing India. Management and prevention of chronic diseases, especially diabetes and obesity, require emphasis on patient participation.  Tools like HealthifyMe not only guide patients on a continuous basis while interacting with healthcare teams but also improve adherence and compliance, which are the keys to success in management.”

 

Dr. Subhash Kumar Wangnoo - M.D. (Medicine), D.M. (Endocrinology), F.R.C.P. (London), Senior Consultant Endocrinologist and Diabetologist at Apollo ACODE, shares, “Lifestyle related diseases like diabetes, hypertension, obesity are on the rise due to the increased caloric intake and lack of physical activity. Increasing number of patients being diagnosed with these problems are children, adolescents and young adults. In this era of information technology, the 'Swasth Bharat' campaign will go a long way to keep the people motivated, so as to bring about the desired changes in the lifestyle to prevent and manage these chronic illnesses.”

 

Dr Reshma Nayak, Business Head & Editor of TheHealthSite.com India.com group of sites says, "At TheHealthSite.com, our main objective is to create health awareness amongst Indians. While we've managed to do that to a large extent and our numbers are a proof of that, taking awareness to action has been on our minds lately. And partnering with HealthifyMe for this campaign seemed the right thing to do"