December 24, 2024 11:41 pm (IST)
Follow us:
facebook-white sharing button
twitter-white sharing button
instagram-white sharing button
youtube-white sharing button
Five soldiers killed, several injured as Army truck falls into Poonch gorge | Allu Arjun quizzed by police in Pushpa 2 stampede case | Wanted Indian drug smuggler killed in the US | Congress leader files complaint against Allu Arjun for 'insulting police' in Pushpa 2: The Rule | Ahead of Jaishankar's US visit, foreign secretary Vikram Misri meets top US diplomats | India refrains from commenting on extradition request for ousted Bengladeshi PM Sheikh Hasina | I don't blame Allu Arjun, ready to withdraw case: Pushpa 2 stampede victim's husband | Indian New Wave Cinema Architect Shyam Benegal dies at age 90 | Cylinder blast at a temple in Karnataka's Hubbali injures nine people | Kuwait PM personally sees off Modi at airport as Indian premier concludes two-day trip

Tata Power launches new campaign to save Mahseer fish

| | Jun 21, 2016, at 01:28 am
Mumbai/Kolkata, Jun 201 (IBNS: Tata Power, an integrated power company, has been working towards conservation and saving of Mahseer through its 'Act for Mahseer' movement.
The company has launched a campaign to donate a fingerling to fresh water for each pledge that is taken to save Mahseer. 
 
This initiative is a part of Tata Power’s ‘Act for Mahseer’, a sustainable programme focused at conservation of the Mahseer, an endangered species of fish and was undertaken in 1975.
 
The objective of this campaign will be to encourage people to make a difference through their individual efforts and provide them an opportunity to save a life. 
 
Through the ‘Act for Mahseer’ initiative, 2250 people have pledged till date from various locations like Mumbai, Bengaluru, New Delhi, Switzerland, Belgium, Norway, USA, Italy, Poland, Spain, United Kingdom, Portugal, Russia, Germany, Denmark, Australia, Austria, Sweden, Greece, Canada, Mexico, France, UAE, Argentina, Serbia, Slovakia, Lithuania, Dominican Republic. The campaign will also work towards its broader objective to conserve the Mahseer species which is still classified as an endangered species.
 
Tata Power recently launched a campaign ‘Save Mahseer, Save Us- Stop Water Pollution!’ which is aimed at focusing on reducing water pollution and sensitizing towards importance of water bodies which will help saving fresh water habitats.
 
The company has an ongoing digital initiative which confers the title of ‘Fish’s Knight’ to individuals who will help in sensitising citizens on ‘saving the Mahseer’. 
 
Commenting on the launch of the initiative, Anil Sardana, CEO & Managing Director, Tata Power stated, “Tata Power under its movement ‘Act for Mahseer’ has organized various initiative to help preserve this valuable fish species in a big way at national level. Our efforts at nation building are not just limited to lighting up lives by providing energy to the nation, but also includes caring for the community & flora and fauna near our areas of operations."
 
"This initiative will recognize every individual’s efforts to save Mahseer fish and give a feeling of joy for saving a life. We are delighted to see the kind of response we have received from the people who have pledged. I take this opportunity to appeal to all to take the pledge and make a difference," Sardana said.
 
The Mahseer breeding programme has entered its 43rd year and is the most successful Mahseer breeding facility in India. Tata Power has developed methods of breeding of two valid endangered species of Mahseer out of six reported by stripping and artificial fertilisation.
 
Tata Power has also established standard techniques of breeding the Mahseer species after in-depth research in breeding several lakhs of fingerlings. Today, the hatchery breeds around 2.5 to 3 lakhs fries every year and releases them back into the lake.
 

Support Our Journalism

We cannot do without you.. your contribution supports unbiased journalism

IBNS is not driven by any ism- not wokeism, not racism, not skewed secularism, not hyper right-wing or left liberal ideals, nor by any hardline religious beliefs or hyper nationalism. We want to serve you good old objective news, as they are. We do not judge or preach. We let people decide for themselves. We only try to present factual and well-sourced news.

Support objective journalism for a small contribution.