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Durga Puja:   ITC Ashirvaad Atta launches

Durga Puja: ITC Ashirvaad Atta launches "Chatpate Pandal Hopper"

India Blooms News Service | 01 Oct 2014, 12:36 am
Kolkata, Sept 30 (IBNS): To make puja pandal hopping more exciting, adventurous and rewarding ITC Ashirvaad Atta announces the flag off ceremony of "Ashirvaad Shobcheye Chotpote Poribar Contest" the one of its kind puja pandal hopping contest to test the energy, enthusiasm and eagerness of true Bengalis.

The initiative was officially announced on Tuesday at Naktala Udayan Sangha by actress Nusrat Jahan.

“Ashirvaad Shobcheye Chatpate Paribar” is a contest where Ashirvaad Atta branded Kiosk will be set up at 50 major pandals, during four days of puja.

Participants will need to visit these kiosks at the designated pandals and collect a token with the pandal number written on it.

"A person/group/family visiting as many pandals and the respective kiosk in each of the pandal, will get to collect that many tokens. At the end of Durga Puja, Kolkata’s most energetic pandal hopping person/group/family will collect maximum number of tokens, and get a chance to win big prizes. Total of 33 Prizes are planned for the event. 1) 42 " 3D LED HD – 1, 2) Double door Fridge – 2, 3) Air conditioner – 4, 4) Ipad – 6, 4) Microwave – 20," read an official statement.

On the auspicious day of Maha Sasthi, which is on Tuesday, ITC Ashirvaad Atta will make the announcement of the contest in major four Durga Puja Pandals that are Jodhpur Park 95 Pally, Kumartuli Park, Mitali Kankurgachi Park and Naktala Udayan Sangha in presence of Tollywood actresses Mimi Chakraborty, Payel Sarkar, Rimjhim Mitra and Nusrat Jahan.

Durga Puja: ITC Ashirvaad Atta launches "Chatpate Pandal Hopper"

India Blooms News Service
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