April 27, 2024 05:40 (IST)
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Chocolate Horlicks declares 'Dream for the Stars' contest
Kolkata, May 20 (IBNS): Chocolate Horlicks, a product of GlaxoSmithKline Consumer Healthcare recently collaborated with Fox Star Studios for an in-film integration for the Bollywood movie 'Hawaa Hawaai' directed by Amol Gupte.
As part of the association, Horlicks also announced the launch of 'Dream for the Stars', a contest which gives consumers a chance to star in the next Fox Studios’ film.
Choco Horlicks kick-started ‘Dream for the Stars’ earlier this month.
Children can register on the brand page www.horlicks.in/flavors and upload a 2-minute video of their talent and stand a chance to win a number of prizes which include a once-in-a-lifetime-opportunity to be a part of Fox Star Studio’s next project.
As part of the engagement, Choco Horlicks will also send fun, branded versions of their entries back to every participant.
The contest is on till May 30.
'Hawaa Hawaai' features National Award winning child actor Partho Gupte as Arjun, a dreamer who follows his dream of becoming a skating champion and Choco Horlicks gives him the necessary mental and physical strength to work towards his goal.
The movie released on May 9.
Talking about the association, Jayant Singh, EVP, Marketing, GlaxoSmithKline Consumer Healthcare said, "We are excited about our first ever collaboration with an international production house- Fox Star Studios."
Singh said, "Our association with this film is a perfect fit. The theme of the movie blends perfectly with the essence of brand Horlicks which has been helping kids go that extra mile to achieve their dreams."
Amol Gupte, Director, Hawaa Hawaai said, "I have always believed that if you work hard and have the conviction to chase your dreams, then no dream is impossible. I have tried my best to present this belief in the form of Hawaa Hawaai and I am happy that a brand like Horlicks, which we have grown up with, is partnering us."
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