April 27, 2024 09:58 (IST)
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ITC forays into jelly confectionery space
Kolkata, May 22 (IBNS): Indian conglomerate ITC recently announced its foray into the jelly confectionery space with the launch of its newest product - Candyman Jellicious.
The luscious strawberry-flavoured jelly is made with real strawberry pulp with the texture of actual seeds inside and is also shaped like a delicious slice of an actual strawberry.
‘Candyman Jellicious’ delivers a fun-filled experience of consuming jelly with an emphasis on its textural uniqueness.
Priced at only Re.1, the pulpy and juicy Jellicious is now available across India.
The brand’s TVC has been launched on YouTube and has gone on TV in 3 states.
ITC also announced that the national campaign for the product will commence shortly.
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