November 05, 2024 19:33 (IST)
Follow us:
facebook-white sharing button
twitter-white sharing button
instagram-white sharing button
youtube-white sharing button
Union Minister HD Kumaraswamy booked for threatening cop probing into mining case | Supreme Court upholds validity of Uttar Pradesh Madrasa Education Act | Not all private properties are community resources that govt can take over: Supreme Court | Pakistan's Lahore has become world's most polluted city with an AQI of 1900 on Sunday | Indian Army 'successfully completes' patrolling to a key point in Ladakh's Depsang region
Skinn by Titan launches India’s first all-French advertisement

Skinn by Titan launches India’s first all-French advertisement

| | 18 Jul 2016, 03:50 pm
Kolkata, July 18 (IBNS): In a first-ever, Skinn by Titan, a range of exquisite French fragrances, aired an all-French ad film. Highlighting the French origin of Skinns’s range of perfumes, the unique film was initially aired without subtitles, thus creating intrigue and emphasising the French connect.

The TVC showcases the playful and flirtatious banter between a man and woman at a fragrance store. While the attire and the background score are French inspired; the voiceover is what unfalteringly delivers the #BornFrench message.

There are many things to love about the French, but the elegance and charm with which they flirt is perhaps the most coveted of all, which is rightly captured in the ad film.

Kalpana Rangamani, Business Head - Fragrances, Titan, said, “With Skinn, we aim at making fine French fragrances accessible to men and women with our sweet price point. We have seen that perfumery as a category is well accepted among the young, contemporary and well-travelled audience. By showcasing a witty and flirtatious conversation in the ad film, we are appealing to a category of modern consumers who are confident in their own skin and celebrate the nuances of life. The film establishes the French connect of Skinn fragrances which are crafted by master perfumers and bottled in France, which is a testament to the products’ quality.”

Sharing his thoughts on the ad film, Azaz Haque, Executive Creative Director, Ogilvy & Mather, said, “This being Skinn’s second major TV campaign, we were keen to break clutter and get noticed by the consumer in this loud market. With this ad film in all French, we believe the brand will evoke the desired intrigue at launch, which will then be followed by a version with English subtitles on TV and online. It is a very bold and gutsy move by the brand to launch an ad film in a foreign language – a decision we are thrilled and excited about.”

Skinn’s range of Eau de Parfums is crafted by award winning master perfumers, using the best quality ingredients and bottled in France.  Priced at Rs.1140 each for 50 ml and Rs.1840 each for 100 ml, the fragrances are available in 1350 outlets in the country - across World of Titan, multi-brand lifestyle and accessories stores, online partners and authorized dealers.

 

Support Our Journalism

We cannot do without you.. your contribution supports unbiased journalism

IBNS is not driven by any ism- not wokeism, not racism, not skewed secularism, not hyper right-wing or left liberal ideals, nor by any hardline religious beliefs or hyper nationalism. We want to serve you good old objective news, as they are. We do not judge or preach. We let people decide for themselves. We only try to present factual and well-sourced news.

Support objective journalism for a small contribution.