BlueStone.com projects West Bengal as a key market for growth

BlueStone.com projects West Bengal as a key market for growth

India Blooms News Service | 22 Apr 2017

Kolkata, Apr 22 (IBNS): Catering to the new age consumer with a wide collection of designs and themes, BlueStone.com, India’s leading online destination for fine jewellery, is witnessing steady growth in traditional markets such as West Bengal.

A recently concluded analysis reveals notable facts and insights on the sector from the state.

The capital city, Kolkata, recorded a 70% growth in revenue in 2016, over the previous year making it one of the Top 6 markets for BlueStone.com.

BlueStone.com also unveiled two new jewellery collections today in the city of joy, called the ‘Nava Collection’ and ‘B-Iconic Collection’, ahead of the auspicious occasion of Akshaya Tritiya.

The Nava Collection, is a unique take on traditional Navratna jewellery drawinginspiration from the art and architectural marvels of Hampi, which was once the epicenter of the Vijayanagara Empire in the south. Keeping the Navratna gemstones at its heart, key pieces in the collection have been designed with specific attributions to some of the most popular monuments from the UNESCO World Heritage Site. The Nava Collection will be available from a price point starting at 17,000/- INR and up to 1,09,000/- INR.

The B-Iconic Collection has been designed with the BlueStone logo at the heart of the design of each piece.

Through an exhaustive design journey, the logo was adapted into creating a unique “jaali”that has been incorporatedinto each piece of the collection. The collection aims at bringing the brand ethos closer to design, thus creating a unique brand identity, that is reflected throughout this gorgeous collection.

The collection will be available from a price point starting at 8,800/- INR and up to 1,01,000/- INR.

Speaking on the occasion, Gaurav Singh Kushwaha, Founder & CEO of BlueStone.com, said, “It is extremely encouraging to witness more number of people trying out new jewellery designs online, each passing year. Kolkata ranked among the top 6 markets in sales in 2016 for BlueStone. We see tremendous growth potential in this region and are delighted to launch our latest collections, Nava and B-Iconic. We will continue to build upon our key strength, which is our unique designs and use technology to provide our consumers with a seamless jewellery shopping experience.”
 

BlueStone.com projects West Bengal as a key market for growth

India Blooms News Service
Comments (0)

Post your comment:

Web Analytics