March 29, 2024 10:54 (IST)
Follow us:
facebook-white sharing button
twitter-white sharing button
instagram-white sharing button
youtube-white sharing button
PM Modi has mastered art of manipulating democracy, hurting Constitution: Mallikarjun Kharge | Mafia-turned-politician Mukhtar Ansari dies of cardiac arrest at 63 | NIA arrests key conspirator in Bengaluru cafe blast case | Actor Govinda returns to politics after 14 years of 'vanvas', joins Eknath Shinde camp | 'To browbeat and bully others is vintage Congress culture': PM posts after 600 lawyers write to CJI
Jacqueline Fernandez the new face of IMARA

Jacqueline Fernandez the new face of IMARA

India Blooms News Service | @indiablooms | 21 Feb 2018, 06:24 pm

New Delhi, Feb 21 (IBNS): USPL, the fastest growing celebrity led fashion retail company announced, popular Bollywood actress Jacqueline Fernandez as the new face of IMARA beginning Spring 2018. IMARA is a celebrity fashion line for women’s ethnic wear and was conceptualized by USPL as a contemporary interpretation of the conventional with a refreshing take on ethnic designs.

Jacqueline’s persona matches that of a modern Indian young girl with a charming personality known for her cool and confident style; all of which epitomizes the ethos of IMARA the brand. The highly successful actress cum entrepreneur is known for her trend setting fashion that has resonated well with the fashion conscious urban female youth.

Speaking on this new development, Anjana Reddy, Founder & CEO, USPL, said, “Jacqueline’s association with IMARA reflects the company’s strategic commitment to expanding its women’s ethnic wear.  Our expansion strategy entails strengthening IMARA’s credentials as a brand that offers stylish classics with a contemporary fashion edge.  Jacqueline’s energy and youthfulness combined with her definitive fashion sense and incredible connect with fans will surely add to the salience of the brand in the coming years.”

“I am thrilled to collaborate with IMARA as the face of this extremely popular and successful brand. Above all, I look forward to working with the energetic team at USPL that has created this impressive fashion line for the young Indian women. IMARA, in a short span has developed an exclusive space for itself in this highly competitive women’s wear segment and it will be a challenging role that I will don,” said Jacqueline.

Launching in Spring 2018, the season’s line will showcase a range of silhouette’s, usage of fabric, ornamentation highlighting the ensembles in varied themes like Indigo, Monochrome, which will mirror Jacqueline’s inimitable fashion sense. The brand has an exhaustive collection, that would fit in the requirements of the modern Indian woman who is willing to explore her individual style quotient.

Support Our Journalism

We cannot do without you.. your contribution supports unbiased journalism

IBNS is not driven by any ism- not wokeism, not racism, not skewed secularism, not hyper right-wing or left liberal ideals, nor by any hardline religious beliefs or hyper nationalism. We want to serve you good old objective news, as they are. We do not judge or preach. We let people decide for themselves. We only try to present factual and well-sourced news.

Support objective journalism for a small contribution.