March 28, 2024 23:52 (IST)
Follow us:
facebook-white sharing button
twitter-white sharing button
instagram-white sharing button
youtube-white sharing button
NIA arrests key conspirator in Bengaluru cafe blast case | Actor Govinda returns to politics after 14 years of 'vanvas', joins Eknath Shinde camp | 'To browbeat and bully others is vintage Congress culture': PM posts after 600 lawyers write to CJI | Comments on our electoral, legal processes completely unacceptable: India on US' remarks over Kejriwal arrest | Delhi High Court rejects PIL seeking removal of Arvind Kejriwal as CM
Senco Gold & Diamonds signs Heptathlete Swapna Barman as brand ambassador

Senco Gold & Diamonds signs Heptathlete Swapna Barman as brand ambassador

India Blooms News Service | @indiablooms | 30 Sep 2019, 12:55 pm

Kolkata:  Senco Gold & Diamonds, eastern India’s largest jewellery retail chain, signed 2018 Asian Games Gold Medalist & 2019 Arjuna Awardee Swapna Barman as their new brand ambassador. 

She will be promoting “Everlite” - the light-weight jewellery range from Senco Gold & Diamonds.

Senco Gold & Diamonds also rolled out a new brand campaign on women empowerment “#DontTakeMeLightly” featuring Swapna Barman. In a new TVC for Everlite, the women’s jewellery collection from Senco Gold & Diamonds, Swapna will be portraying the role of a woman who has overcome all physical challenges and hardships to emerge as winner.

In a glittering event in Kolkata, Suvankar Sen, Executive Director, Senco Gold & Diamonds and the new brand ambassador Swapna Barman unveiled the new range of “Everlite” collection.

Everlite collection has been designed especially for the dynamic women and offers a signature collection of rings, ear-studs, chains and pendants in Diamond and Gold. This Signature range can be used as part of daily wear as well as for party wear. The price of Everlite collection starts from Rs. 6999 for both Gold and Diamond collection. This segment comprises of collection like ‘Nature’ , ‘Earth ‘ and ‘Aqua’, endorsing social awareness amongst users to conserve nature, earth and water.                                 

Everlite collection embodies women empowerment which encapsulates the spirit of overcoming hurdles in different spheres of life and emerging as winner. The same spirit has been encapsulated in each collection while celebrating the power of woman, which is reflected in the Everlite brand ethos – Don’t Take Me Lightly.

Speaking on the occasion, Suvankar Sen, Executive Director, Senco Gold & Diamonds, said, ‘It is an honour to have 2018 Asian Games Gold Medalist and 2019 Arjun Awardee Swapna Barman as our brand ambassador for our Everlite collection. Swapna embodies the spirit of overcoming hurdles in different spheres of life and beating physical challenges to emerge as a winner. Swapna is an icon of women empowerment and an example of what the country’s daughters can achieve. Swapna is equally versatile, excelling at whatever she does in her own unique style, with impeccable class and elegance. This is the spirit of ‘#DontTakeMeLightly,’ which celebrates the spirit of those indomitable and unstoppable daughters of the country.”

Expressing her views on the campaign, Swapna Barman said, “It gives me immense pleasure to be the brand ambassador of Senco Gold & Diamonds. All the collections are uniquely designed by karigars. The new collection embodies the spirit of women empowerment and self-confidence along with the desire to succeed. It gives me immense happiness to be associated with such an eminent jewellery brand.”

 

Support Our Journalism

We cannot do without you.. your contribution supports unbiased journalism

IBNS is not driven by any ism- not wokeism, not racism, not skewed secularism, not hyper right-wing or left liberal ideals, nor by any hardline religious beliefs or hyper nationalism. We want to serve you good old objective news, as they are. We do not judge or preach. We let people decide for themselves. We only try to present factual and well-sourced news.

Support objective journalism for a small contribution.