November 05, 2024 20:58 (IST)
Follow us:
facebook-white sharing button
twitter-white sharing button
instagram-white sharing button
youtube-white sharing button
Union Minister HD Kumaraswamy booked for threatening cop probing into mining case | Supreme Court upholds validity of Uttar Pradesh Madrasa Education Act | Not all private properties are community resources that govt can take over: Supreme Court | Pakistan's Lahore has become world's most polluted city with an AQI of 1900 on Sunday | Indian Army 'successfully completes' patrolling to a key point in Ladakh's Depsang region
Take courage from the determination of para-athletes in these times of crisis, says Tata Structura campaign

Take courage from the determination of para-athletes in these times of crisis, says Tata Structura campaign

| @indiablooms | 09 Aug 2020, 11:55 am

Kolkata/IBNS: What better than showcasing the grit and determination of para-athletes (people with disabilities who pursue athletics and other sports) in the face of adversity to raise the morale of people during this pandemic crisis?

Therefore, Tata Structura (part of Tata Steel), in collaboration with SVF Entertainment Private Ltd, recently released a special music video titled ‘Ekla Chalo Re’, drawing inspiration from the famous song by Nobel Laureate poet Rabindranath Tagore.

With noted singer-lyricist Anupam Roy helming the vocals and the music, the video features leading para-athletes in the field of cycling, swimming, track, field sport and football, who despite obstacles have made significant achievements in their lives.

Said Praveen Shrivastava, Chief of Marketing & Sales (Tubes), Tata Steel, “Amid the pandemic, inspiring others to never give up on their dreams and to keep moving forward is the need of the hour. We hope that this music video will ignite that spark of protecting dreams.” 

Arindam Biswas, Head - SVF Brands said, “We want to consciously spread the idea of self-reliance highlighting the prowess of these para-athletes, who move ahead with their head held high through all odds. We wanted to highlight their stories that inspire us to move forward no matter what.”

The music video was released on Tata Structura and SVF’s official digital media channels.

 

Support Our Journalism

We cannot do without you.. your contribution supports unbiased journalism

IBNS is not driven by any ism- not wokeism, not racism, not skewed secularism, not hyper right-wing or left liberal ideals, nor by any hardline religious beliefs or hyper nationalism. We want to serve you good old objective news, as they are. We do not judge or preach. We let people decide for themselves. We only try to present factual and well-sourced news.

Support objective journalism for a small contribution.