Katrina Kaif Katrina Kaif's Kay Beauty introduces Hydrating Foundation in 20 shades
Mumbai/IBNS: Bollywood superstar Katrina Kaif's brand Kay Beauty Hydrating Foundation has launched 20 shades curated especially for all Indian skin tones and undertones, ranging from deep, tan, medium and light.
The foundation launches with a special guide on the Nykaa website/ app to help you pick your shade, as per your skin tone and undertone, be it pink, yellow, or neutral.
Kaif says, "Whether you’re going for subtle glam or high impact drama, a foundation can create the perfect base for any makeup look. My goal with a foundation is to find one that looks like my natural skin, only better. And this is what we worked towards, when creating the Kay Beauty Hydrating Foundation. We have launched the range with 20 shades, while paying a lot of attention to not just Indian skin tones but also the different undertones.
"The best part is, it doesn’t crease, settle into fine lines, or create flashbacks, which makes this weightless formula perfect for all day wear and you can easily build it up from natural to high coverage. So, let’s find out what is your shade of beautiful!”
Reena Chhabra, CEO, Nykaa Brands, "The focus for us at Kay Beauty, has always been to deliver on luxurious textures, inclusivity via shade range across all products and high performing formulations. Kay Beauty is now a key player amongst the leading makeup brands available in India and is much loved by consumers and makeup professionals, because of its high-quality formulas coupled with fine results.
"This is a significant launch from Kay Beauty in the face category, thus making our brand presence stronger across all makeup categories - eyes, lips, nails and face. We look forward to expanding the portfolio with a whole set of exciting launches lined up for this year, and the next."
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