Manyavar #BoycottManyavar trends on Twitter in backlash against Alia Bhatt's new ad questioning Kanyadan
A section of Twitter users is upset over a new advertisement of Manyavar, which speaks up against the prevalent practice of Kanyadan among Hindus, leading to an outpour of anger on the micro-blogging site with a call to boycott the brand known for its wedding collections.
The 1:41-minute ad, which features Bollywood's leading actress Alia Bhatt as a bride, showcases how women are treated as "dhan" or "riches".
In the ad, Alia is seen questioning the age-old custom where women are symbolically handed over to the groom's family.
Towards the end of the ad, the groom's family is seen to unsubscribe to the custom, which is still very common in the 21st century.
#BoycottManyavar trends
One Monica Singh says, "As per Sanatan culture, the parents of a girl, who get an opportunity of ‘Kanyadaan’, are considered to be fortunate."
As per Sanatan culture, the parents of a girl, who get an opportunity of ‘Kanyadaan’, are considered to be fortunate.#Boycott_Manyavar pic.twitter.com/hFd3SEePqq
— Monica Singh (@ms_hjs) September 22, 2021
Ravi Sutar says, " Now to, Religious education is required Hindu Rashtra wanted."
#Boycott_Manyavar
— Ravi Sutar (@Ravindr17251440) September 22, 2021
Now to,
Religious education is requiredโ๏ธ Hindu Rashtra wanted โ๏ธ pic.twitter.com/DV7znT0Nr0
One user with name Guru Sevak Soumya says, "Manyavar claims that ‘Kanyamaan’ gives a new spin to Hindu wedding ritual of Kanyadaan, highlighting idea of respecting brides instead of giving them away. When will they give new spin to the actual oppressive customs of other faiths like TTT, Halala, Polygamy."
Manyavar claims that ‘Kanyamaan’ gives a new spin to Hindu wedding ritual of Kanyadaan, highlighting idea of respecting brides instead of giving them away
— GuruSevakSoumya (@GuruSevak1020) September 22, 2021
When will they give new spin to the actual oppressive customs of other faiths like TTT, Halala, Polygamy#Boycott_Manyavar pic.twitter.com/xUOcsnmD8W
Akshay Goswami says, "First of all understand our culture, tradition & beliefs and the reason behind "Kanyadan". Stop making such nonsense ads which harms our religious sentiments."
First of all understand our culture, tradition & beliefs and the reason behind "Kanyadan". Stop making such nonsense ads which harms our religious sentiments.#Boycott_Manyavar .....๐ฃ๏ธ pic.twitter.com/wB0XMxZs6N
— ๐ผ๐ ๐จ๐๐๐ฎ ๐๐ค๐จ๐ฌ๐๐ข๐. (@akshaygoswami_) September 22, 2021
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