April 25, 2024 10:41 (IST)
Follow us:
facebook-white sharing button
twitter-white sharing button
instagram-white sharing button
youtube-white sharing button
Centre moves Supreme Court seeking modification of 2012 verdict in 2G spectrum case | 'Robert Vadra Ab Ki Baar' posters in Amethi as suspense looms over Congress candidate | Sam Pitroda's comment on wealth distribution stirs row, Congress distances itself, Amit Shah says 'party exposed' | Renowned dancer and ex-professor at Chennai academy arrested on sexual harassment charges | 'Has anyone robbed your mangalsutra during Congress rule?' Priyanka Gandhi counters PM's charge
Lapcare ropes in actor and anchor Manish Paul as brand ambassador

Lapcare ropes in actor and anchor Manish Paul as brand ambassador

India Blooms News Service | | 30 Mar 2015, 02:40 pm
New Delhi, Mar 30 (IBNS): Lapcare, one of India's leading brands in smartphone, tablet and laptop accessories and peripherals, has roped in actor and anchor Manish Paul as its brand ambassador.

The move is part of company’s overall strategy to reach out to younger customers, tap newer markets and build a solid brand recall in the smartphone and tablet accessories segment.  

The actor would be promoting Lapcare and Lapcare Yo! series’ entire range of products including Bluetooth speakers, headsets, powerbanks among others. 
 

A national campaign starring the actor would be kicked off in the first week of April across print, digital and various other mediums.

Manish Paul, who starred in the rib tickling comedy  Mickey Virus, has a slate of exciting movie launches lined up this year, including the sequel to the hit movie Tere Bin Laden. 

Speaking on the development, actor and anchor, Manish Paul, said, "It is indeed a matter of  great pleasure to be associated with Lapcare, a brand that is synonymous with innovation, style and functionality. I am a gadget buff and  very selective about the products I use .So, when I came across the funky products of Lapcare, I  felt they fit my  technology related needs, style, and personality very well. I, now use them every day for various purposes and really   glad with the association. We together look forward to some exciting   times."

Reflecting on the association, Sandeep Popli, COO, Lapcare, said, "Our association with Mr. Manish Paul is a milestone for us and our first major endeavor to grow  Lapcare as a national brand in the mobile and tablet accessories market. We wanted someone who embodied youthful zest, has a  unique style and  most importantly a connect with the masses. Manish fit the bill perfectly for us, as someone who is popular across the country, yet  adds a dash of much needed freshness to the campaign. It helps us to break the clutter and position Lapcare as a unique, innovative and stylish brand geared towards the youth. We believe it will be a great association and benefit Lapcare immensely."

Support Our Journalism

We cannot do without you.. your contribution supports unbiased journalism

IBNS is not driven by any ism- not wokeism, not racism, not skewed secularism, not hyper right-wing or left liberal ideals, nor by any hardline religious beliefs or hyper nationalism. We want to serve you good old objective news, as they are. We do not judge or preach. We let people decide for themselves. We only try to present factual and well-sourced news.

Support objective journalism for a small contribution.