JOY Mimi Chakraborty unveils Joy Personal Care's 4D anamorphic display 'JOY KKR 4D Fan-tasy' in Kolkata
Kolkata/IBNS: Leading Bengali actress Mimi Chakraborty unveiled Joy Personal Care's 4D anamorphic display 'JOY KKR 4D Fan-tasy' at South City Mall in Kolkata last week.
This larger-than-life installation aims to celebrate the spirit of home franchise Kolkata Knight Riders (KKR), in alignment with Joy Personal Care's association with the team for the third consecutive time this year.
The grand anamorphic display stands as a key feature of the event, designed to immerse fans in the excitement of watching matches at Eden Gardens, Kolkata.
The display will be showcased at the mall till May 5.
Photo courtesy: PR Team
Sharing her excitement, Mimi Chakraborty, "I’m thrilled to be a part of the unveiling of Joy Personal Care's 'JOY KKR 4D Fan-tasy,' an innovative anamorphic display.
"As an ardent fan of KKR and brand ambassador of West Bengal, witnessing this larger-than-life installation celebrating the spirit of the team was truly exhilarating."
Additionally, it will also be put up at other high-footfall malls including Acropolis, City Centre Newtown, and Vega Circle, Siliguri.
In addition to the anamorphic display, the brand has organized interactive contests throughout the aforementioned duration in catchment zones. These activities aim to engage fans and captivate them with exciting gratifications, further fuelling their passion for cricket and KKR.
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