Apeejay Oxford Bookstore announced India's biggest book deal

Karma Kurry published in 2013 is the # 1 Non-Fiction bestseller in various lists. The unique book deal for an amount of Rs 12 crore for 10 more books to be published by 2020 is unique and iconic in the publishing industry. All proceeds, royalties and fees will be donated to the national character building movement, Apeejay Karmayuga and other citizen action & social justice causes espoused by him, announced the author Jerry Almeida today. Currently Jerry has also been raising fund through the book for rehabilitation for the people affected by the Kashmir Floods. This is being done through an initiative called IBTEDA- The beginning, which is led not by NGOS but by conscientious people and citizens of Kashmir who are living across India and overseas.

Jeroninio “Jerry” Almeida, the author said, "Karma Kurry is just not a book series for me but a passion, a journey of many, many years and a vision with a compelling mission to help bring about a change in our world by telling inspiring stories of real life heroes to people at large in schools, colleges, B-schools and organizations from all sectors.

"I am grateful to Jaico and Apeejay Oxford Bookstore for having supported me with all the innovations that we have jointly created, and will be creating in future. We have received over INR 1.5 crores already, from the special edition hard cover book sales and this does not include other royalties from paperback, eBook, audio book sales.

"We have hundreds of stories of real heroes from across the world that will inspire people and the idea is to churn out very inspiring and compelling stories in the Karma Kurry series over the next five years and more. These stories of everyday real heroes accompanied by inspirational quotes and self help thought-triggers which would help readers to discover and unleash their huge potential and awaken the hero within them," he said.

Announcing the deal, Akash Shah of Jaico Publishing House said, “As far as my knowledge goes, this is a one-of-its-kind publishing deal. We at Jaico purely pledge to help raise the funds through several avenues for the Karma Kurry series since this not just about books but the compelling mission led by Jerry, to discover real heroes and tell their stories with a vision of inspiring children and the youth to live the human values and do something to make a difference in our world. "

He said Jerry has gone beyond and is leaving no stone unturned to help people discover the hero within themselves by reading stories of ordinary people who have accomplished extraordinary achievement and making a difference in our world every day. 

Oxford Bookstore announced that it will donate to half of its retail margins from the Karma Kurry sales in order to create a favourable eco system for inspirational non fiction books in India.

Making the announcement,   Priti Paul Director, Apeejay Surrendra Group said, “ Our society needs these heroes and many more . We as Indians must focus on our Individual Social Responsibility towards state and society and recognize that in doing so we can find the hero is us too. Oxford Bookstore wishes Karma Kurry huge success and supports Jaico and the  author Jerry Almeida in their unique venture. I am sure readers around the world will be moved and inspired by the prose.  I am pleased to announce that Oxford Bookstore will donate majority of its retailer margins from sales of Karma Kurry towards Apeejay Karmayuga outreach led by the author Jerry and his organization iCongo. “

Geeta and Rajiv Chandran, Dr. David Dror and Mr. Oswald Pereira whose life stories of grit and courage are in the first published and secondupcoming book joined the author in a panel discussion on ‘Karma and the need for Real Heroes in our world.’

The first Karma Kurry book had a preface from the author’s role model and global icon Mr. Nelson “Madiba” Mandela. The first book which sold purely through word of mouth publicity has received an overwhelming response all over India so far, and is one of the bestsellers today.

The second Karma Kurry for the mind, body, heart and soul is also ready and co-authored by Jeroninio Almeida with iCONGO co-founder and Apeejay Karmayuga Mission Director, Ms. Meenu Chopra. Book 2 shall have stories of more real heroes from across the world like Ms. Shubha Ranjan, Ms. Tulasi Munda, Dr. David Dror, Dr. Villoo Patell, Dr. Kalyan Banerjee, Mr. Javed Ahmed Tak, Ms. Manju Latha Kalanidhi, Mr. Karan Paul and several others.