Denims: Wear it blue

Ever wonder why a pair of the true-blue denim never loses its appeal? Dress it up or dress it down, a pair of jeans can never go wrong. As a fabric denim has a versatile appeal and the jeans is still a universal style statement for the youth. The comfortable yet sturdy fit and look is its biggest appeal.

When Levi crafted the first pair of jeans way back in 1873 as a comfortable wear for the work-field,  he perhaps could not foresee how high fashion a material and apparel it would become one day. Nonetheless, its popularity gave birth to the Levi Strauss & Co. and the rest, to repeat a cliché, is history.

This festive season too the denim rules despite trousers of other materials being  readily available in the market.

Smart and casual

Levi’s apparels remainever-popular in this segment in India owing to its wide range of fits and styles offered at an affordable price.

It has its own Eureka Innovation Lab based in California which combines technology with fashion to bring out the best of innovations in denim wear.

From Fades to Fits, every season offers a collection that has innovation at its core.

Fashion with the basics:

Simple Dressing is smart dressing and experiments with denim surely lives up to it. A few tips:

*The 501 Original Jean: Pair up your light blue classic denim with a crisp white cotton shirt and a grey linen or cashmere blazer to get that smart-casual textured look for office or keep it casual with white tee with graphic prints.

*The Trucker Jacket: Again a wardrobe staple, pair it up with a white or blue checked shirt and beige/light blue cotton chinos for a semi-formal look or invest in a black denim for more formal outfits.

Says NIFT Alumni, Sayan Sil, a fashion enthusiast himself,  “I like my denim clean and classic in shades of dark indigo paired up with an ice blue chambray denim shirt with rolled up sleeves. A pair of white shoes with my jeans rolled up till ankle completes the look. Alternatively, for travelling I prefer a light washed denim with a solid V neck tee coordinated with an Indigo blue denim trucker jacket. A pair of high ankle lace up boots goes onto complete this look of mine”
 

Slim fits for women

Levi’s 2017 collection comes with new fits and leg styles. In women’s collection, the newly introduced fits in India are 700 & 300 shaping Series.

700 Series Women’s Collection 2017: The ultimate innovative stretch denim that is designed to flatter, hold and lift.  Slim through the hip and thigh with a classic skinny leg and a flattering mid-rise. This pair is cut from premium fabric that will last and last. In India it’s available in three variants 711 Skinny, 710 super Skinny and 721 High rise skinny. Apart from the plain whiskered denim, it also comes with laser prints with various motifs and patterns covering the entire leg of the denim.

300 Shaping Series Women’s Collection 2017: It helps flatten your tummy, lift your seat and lengthen your legs. These slim jeans shape through the hip and thigh with a slim leg and tummy-slimming technology.In India its available in 2 variants 311 Shaping Skinny & 312 Shaping slim.

The body shapers

American denim fashion brand Lee explores its boundaries with Body Optix Denim with 360 degree Body shaping technology this season. Combining the power of Visual science and design, its precise laser anatomy warping grants you a more feminine figure that is ideally proportional and attractive. Denim on denim is trendy this season and Lee’s brand new range of monochromatic Indigo denim tops ensures you carry that look with finesse.

A fresh approach with embroidery

In denim top wear, US brand Aeropostale has created collections that are fresh and unique. Embroidery details on denim are in vogue amongst young and old alike. A denim chambray shirt with full back embroidery with see through lace detailing paired with an H&M woven skirt with the shirt loosely tucked in is a bold fashion statement.

Something fresh, something new

H&M, the Swedish fast fashion retailer has fresh Fashion Finds for you every week. Keeping up with the trends they have a wide array in denim-wear starting from jeans to jeggings, dress to dungarees, shirts to skirts each having its own flavour of denim.

Denim shirts with patterned detail and or an ice washed A line denim dress with buttoned front are looks for the season. Indigo blue denim dungarees paired up with white top is also in vogue this season.

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