Did you know that by reusing plastic pens you can contribute to a greener earth?
Kolkata/IBNS: Writing instruments manufacturer Linc Pen and Plastics Limited, known for its popular brand Pentonic, launched an environemntal awareness programme this Earth Day, according to a release by the company.
Plastic pollution has become one of the most crucial issues of our times as the material takes hundreds of years to decompose and in turn, pollutes the air, soil and water.
According to reports, single use plastic accounts for 40 per cent of the plastic produced every year.
The company highlighted that while plastic pollution generally refers to plastic bags, bottles, wrappers etc., use-and-throw pens also add to the pollution pile.
Linc, in its drive to raise awareness against pollution caused by disposal of plastic body pens, focused on the message of ‘reusing a pen by using a refill’ through a short film, which will appeal to everyone, especially young students.
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The film demonstrates how a small step like using a refill can actually contribute towards a greener earth.
Deepak Jalan, Managing Director, Linc Pen & Plastics Ltd., said, “It is our collective responsibility to save nature and this is the least we could do on our part to encourage people to use a refill rather than throw the pen just after one use. Thanks to Wunderman Thompson who have helped us to convey the message so creatively.”
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