December 23, 2024 08:14 pm (IST)

Make this your homepage

Literary

Cylinder blast at a temple in Karnataka's Hubbali injures nine people | Kuwait PM personally sees off Modi at airport as Indian premier concludes two-day trip | Three pro-Khalistani terrorists, who attacked a police outpost in Gurdaspur, killed in an encounter | Who is Sriram Krishnan, an Indian-American picked by Donald Trump as US AI policy advisor? | Mohali building collapse: Death toll rises to 2, many feared trapped for 17 hours | 4-year-old killed after speeding car driven by a teen hits him in Mumbai | PM Modi attends opening ceremony of Arabian Gulf Cup in Kuwait | Jaipur gas tanker crash: Toll touches 14, 30 critical | Arrest warrant against former cricketer Robin Uthappa over 'PF fraud' | PM Modi emplanes for a visit to Kuwait

Harley-Davidson India inaugurates Ladies of Harley as its 28th Chapter

India Blooms News Service | | Mar 07, 2017, at 08:37 pm

#Harley-Davidson India #Ladies of Harley

New Delhi /Kolkata, Mar 7 (IBNS): Harley-Davidson has been paving the way for leisure riding in the country, transcending the boundaries of gender and age.

In recent years, many women have emerged to beat the stereotypes and hit the road in their riding gears.

To celebrate this passion for riding among women, Harley-Davidson India, will officially launch the Ladies of Harley Chapter in India.

Ladies of Harley is an exclusive chapter of women Harley-Davidson riders in India. Like all Harley-Davidson chapters, the intent of chapter is to ride and have fun with like-minded individuals who have a passion for motorcycling and the brand. Adventure, Camaraderie, Freedom, the list of reasons why women decide to ride Harley-Davidson motorcycles is as long as the open road itself. This chapter has been established to support women motorcycle enthusiasts - both riders and passengers and comes with its own special embroidered patch and a pin.

Women riders are a growing proportion of the motorcycling community in India. Welcoming this, Pallavi Singh, Director Marketing, Harley-Davidson India says, “In India we have seen strong interest amongst women to join the sport of leisure motorcycling and ride their own motorcycles. This women’s day, inducting Ladies of Harley as a chapter is our way of celebrating the free spirit of women Harley-Davidson riders and we hope to inspire many more.”

Harley-Davidson India has adopted an overall integrated approach to create this unique lifestyle. It continues to encourage riders to take up leisure riding by expanding its dealer network, and delivering a great customer ownership experience. Look out for the launch video on Ladies of Harley on Harley-Davidson’s social media channel, on March 8, 2017.

Support Our Journalism

We cannot do without you.. your contribution supports unbiased journalism

IBNS is not driven by any ism- not wokeism, not racism, not skewed secularism, not hyper right-wing or left liberal ideals, nor by any hardline religious beliefs or hyper nationalism. We want to serve you good old objective news, as they are. We do not judge or preach. We let people decide for themselves. We only try to present factual and well-sourced news.