December 27, 2024 12:06 pm (IST)
Follow us:
facebook-white sharing button
twitter-white sharing button
instagram-white sharing button
youtube-white sharing button
I have lost a mentor and guide: Rahul Gandhi writes on Manmohan Singh's demise | Manmohan Singh left strong imprint on our economic policy over years: PM Modi | A rare leader who spoke softly but achieved monumental strides: Gautam Adani mourns Manmohan Singh's death | Instagram influencer and freelance RJ Simran Singh dies by suicide in Gurugram | Anna University sexual assault case: Accused is a DMK worker, claims BJP's Annamalai | Celebrities too responsible for crowd control: Telangana CM Revanth Reddy to Telugu filmdom amid Pushpa 2 stampede row | Boat capsizes off Calangute Beach in Goa; 1 killed, 20 rescued | Canada announces change to immigration system, likely to impact Indians seeking permanent residence | Azerbaijan Airlines tragedy: 32 passengers rescued, flight attempted several emergency landing before crashing | Man sets himself on fire near Parliament building; locals, police rush him to hospital

Hyundai launches 'Safe Move-Traffic Safety Campaign' in India

| | Dec 01, 2015, at 12:37 am
#Hyundai # Safe Move-Traffic Safety Campaign # India # Shah Rukh Khan # Nitin Gadkari
New Delhi, Nov 30 (IBNS): Hyundai Motor India Ltd on Monay launched its CSR initiative 'Safe Move-Traffic Safety Campaign' in association with Ministry of Road Transport and Highways.
Hyundai Motor Group CSR constitutes 4 main pillars -“Safe Move, Green Move, Happy Move and Easy Move”. Safe Move is one of the key pillars of Hyundai’s global CSR campaign on Traffic Safety Campaign. 
 
Under the aegis of “Safe Move”, the HMIL in association with the Ministry of Road Transport and Highways will promote the best practices of road and traffic safety habits among children.
 
Actor Shah Rukh Khan will participate in Hyundai’s CSR initiatives as Hyundai’s Corporate Brand Ambassador. Khan has been associated with Hyundai since 1998 in India and has been instrumental in strengthening Hyundai brand in India.
 
The Safe Move official Traffic Safety Campaign educates the children on the Traffic Safety. This initiative will have both online and offline engagement channels.  
 
The Robocar Poli animation series along with message from Minister of Road Transport & Highways and Shipping Nitin Gadkari and Hyundai Corporate Brand Ambassador Shah Rukh Khan will be aired on Hungama TV channel. The 26 episode series will be available in English, Hindi and Tamil languages.
 
Along with the TV airing, special School Contact and RWA (Residential Welfare Association) programs have been designed to reach out and spread the Traffic Safety message across the multiple cities in India. The School and RWA Contact Program will be initially activated in 5 major cities - Delhi, Mumbai, Chennai, Kolkata, and Ahmedabad.
 
Vijay Chhibber, Secretary Department of Road Transport, Highways while complementing the Hyundai’s initiative felt, “Such a CSR activity by the Auto Industry will go a long way in meeting the Indian commitment towards achieving the United Nations decadal goals for Road Safety, which were very recently the subject matter of discussion at the 2nd world congress at Brasília.”
 
On the occasion of the launch, Y.K Koo, Managing Director, Hyundai Motor India Ltd. said, “Hyundai is a responsible car manufacturer and India’s most loved car brand; it is our responsibility to apprise children about the importance of Traffic Safety for a better future. Children are the future of a nation and ‘Traffic Safety campaign’ is an effort to reach out to the children to educate them with best practices of the Traffic Safety."
 
The School Contact Program will reach out into 40 schools in 5 cities. To create a deeper engagement, an interactive board game using flash cards – TruDO will be used to make sessions more enjoyable and improve the connect and recall among school children.
 
The RWA contact program will also be rolled-out reaching out to RWA's comprising over 200 residential units in 5 cities. During these in-depth interactive sessions through games and Traffic lessons both children and parents will learn the best practices of the Traffic Safety.
 
 A ‘Kids Hyundai’ (www.kids.hyundai.co.in), a specially designed website for children on Traffic Safety is developed. The Kids website will serve as an exclusive outpost for the “Safe Move” program and carry news, Animation Episodes, online engagements, car production, car history & evolution related content and registration for the various programs under the initiative. 
 

Support Our Journalism

We cannot do without you.. your contribution supports unbiased journalism

IBNS is not driven by any ism- not wokeism, not racism, not skewed secularism, not hyper right-wing or left liberal ideals, nor by any hardline religious beliefs or hyper nationalism. We want to serve you good old objective news, as they are. We do not judge or preach. We let people decide for themselves. We only try to present factual and well-sourced news.

Support objective journalism for a small contribution.
Related Images
Kolkata celebrates Ganesh Chaturthi
Kolkata celebrates Ganesh Chaturthi Sep 08, 2024, at 01:51 am
Models walk the ramp for THEUNISSEN at the Paris Fashion Week
Models walk the ramp for THEUNISSEN at the Paris Fashion Week Mar 03, 2024, at 04:38 am
Gauchere showcases Fall 2024 Ready-to-Wear collection at the Paris Fashion Week
Gauchere showcases Fall 2024 Ready-to-Wear collection at the Paris Fashion Week Mar 03, 2024, at 04:32 am