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Mahindra launches New Thar CRDe

| | Jul 24, 2015, at 03:31 am
Nasik, July 23 (IBNS): Mahindra & Mahindra Ltd. (M&M Ltd.), India's leading SUV manufacturer, on Thursday unveiled the New Thar CRDe, its popular true blue off-roader.

The New Thar CRDe comes with enhanced exteriors, and all new interiors with added comfort and convenience features, all of which take the legendary off-roader to the next level.

Targeted at the off-roading enthusiasts and people wanting to make a unique style statement, the New Thar CRDe, will be competitively priced at Rs. 8.03 lacs (ex-showroom Nasik).

The New Thar CRDe is now an even more compelling proposition with features like a mechanical locking rear differential which further enhances its off-road capability. 

With its new front and rear bumpers, new butch-looking wheel arches, clear lens headlamps, new rugged tubular side footsteps and a redesigned canopy, the vehicle sports a distinctive new exterior which has raised the bar on its timeless and iconic look.

The new Thar also features more premium interiors including a new black-beige dashboard, more premium and wider seats, a redesigned center bezel, new sporty 3-pod instrument cluster, new steering wheel and gear knob, re-designed AC vents, new windshield demister and door trims. 

 

For added convenience, there’s a new lockable glove box and a new floor console with cup holders.

Built to tackle any terrain, the New Thar CRDe also retains its legendary off-road features like its extreme 440 approach angle, 270 departure angle, high ground clearance of 200mm, powerful 2500cc CRDe engine, and standard 4WD with high & low ratios.

Speaking at the launch of the New Thar CRDe, Pravin Shah, President & Chief Executive, (Automotive) Mahindra & Mahindra Ltd, said, “Since its launch, the Thar has been the face of our tough and rugged DNA, a continuation of our legacy and what Mahindra stands for. Today as we launch the new avatar of this ever popular off-roader, the effort has been to enhance the appeal of a brand that is already a cult. Increasingly consumers are looking for a different lifestyle as they seek an adventure and fun experience and the Thar is the perfect companion for such thrill seekers. I am confident that in its new avatar, the Thar CRDe will not only continue to be ever popular among off-road enthusiasts but significantly widen its appeal amongst a whole new set of consumers.”
 


 
 
 

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