Third edition of Pinkathon Empowering Indian women comes to Guwahati

Present at the conference were eminent dignitaries Dr Akashitara, actress, writer, Barsha Rani Bishaya, actress and Monali Bhardwaj - Breast Cancer Survivor who expressed their wholehearted support for the noble cause.

Pinkathon in Guwahati has received huge response from corporate sponsors like Bajaj Electricals, The Guwahati Address VWash Plus, Bisleri, Reebok, US Polo. 

Expressing delight on the launch of the Third edition of Pinkathon founder Milind Soman said, "We are very excited to bring Pinkathon to Guwahati once again."

"We are confident the city and its people will support us and help make this run a success. Pinkathon is more than a Marathon. It is the seed of change and the beginning of a movement that is carried forward by a growing community of empowered women across India, who share a belief that a healthy family, a healthy nation and a healthy world begins with empowered women. The first step in empowerment is taking control of your own health, respecting yourself and understanding and celebrating the value you bring to your family and society. Empowerment is not a gift of society; it is a gift you give yourself,” Soman said. 

Reema Sanghavi, Managing Director, Maximus Events Co-Founder Pinkathon said that,  besides Guwahati, Pinkathon has already been held in various cities like Hyderabad, Kolkata, Pune, Chennai, Delhi, and Mumbai in the year 2017. 

"The multi-city national event has received an overwhelming expression of support with over 85,000 women of all ages, across different walks of life having participation in 8 cities in 2016. This number is expected to cross 1, 00,000 in 2017 with 9 cities. The campaign will be supported by an integrated communication plan which includes several pre- event activities like training runs for baby wearing mothers, first time women runners and cancer survivors. There will also be an extensive online campaign to reach out to the masses and help the movement grow. We have also introduced the traditional attired cycle really and the Fearless midnights run,” Reema Sanghavi said.

As a precursor to the main day, the team is organising unique events such as the Cancer Shero Trek. A Shero is a cancer survivor & this event is dedicated towards felicitating these inspiring people. Starting with a trek, this event felicitates the inspiring Cancer Survivors honouring them with an “I Inspire” medal.

In Pinkathon 20 visually impaired and 20 hearing impaired girls would be participating in the different category run.

To prepare them for the main day, unique training sessions are designed with the help and coordination of sighted runners.

Pinkathon powered by Bajaj Electricals and hosted by The Guwahati Address is organising special training runs in various parts of Guwahati for the registered participants who have requested training for the main day.

RJ Mandy from Red FM was announced mascot for 10 km race category. All of them were presented with the first bib.

Dolly Rajbongshi, was announced as the mascot for the visually impaired squad who will be the running the VWash plus 3K race category.

Every single participant of Pinkathon Guwahati 2017 can choose to avail a free gynaec consultation.

Milind Soman also highlighted the concept of Pinkathon Ambassadors in every city who are passionate, extraordinary, committed men and women connecting for one cause, health for every woman.

(Reporting by Hemanta Kumar Nath)