January 20, 2025 04:04 pm (IST)
Follow us:
facebook-white sharing button
twitter-white sharing button
instagram-white sharing button
youtube-white sharing button
Kolkata court sentences convict Sanjoy Roy to life imprisonment in RG Kar rape-murder case | Supreme Court stays proceedings against Rahul Gandhi in defamation case over remarks against Amit Shah and BJP | Invasion of our borders will come to a halt: Donald Trump promises crackdown on immigration ahead of inauguration | Kolkata court convicts civic volunteer Sanjoy Roy in RG Kar rape-murder case | Saif was stabbed repeatedly, he tried to protect Taimur and Jeh: Kareena Kapoor Khan records statement with police | Escaped death by 20-25 minutes: Sheikh Hasina alleges opposition wanted to kill her | Cabinet's decision on 8th Pay Commission will improve quality of life, give boost to consumption: PM Modi | 'It has been an incredibly challenging day': Kareena Kapoor Khan requests privacy after Saif Ali Khan's stabbing incident | 'Distorting history': Mamata slams Mohan Bhagwat over his Ram Temple consecration 'marking true independence' remark | Saif Ali Khan stabbing incident: Actor who received six wounds is out of danger, one accused identified
Photo Courtesy: Pixabay

Ministry of Information and Broadcasting approves Digital Advertisement Policy, 2023

| @indiablooms | Nov 11, 2023, at 04:31 am

New Delhi: The Ministry of Information and Broadcasting has sanctioned the "Digital Advertisement Policy, 2023" to empower the Central Bureau of Communication (CBC), the governmental advertising arm in India, to conduct campaigns in the digital media sphere, the Ministry of Information and Broadcasting said on Friday.

This policy signifies a crucial juncture in CBC's mission to impart information and raise awareness about various government schemes, programs, and policies, adapting to the changing media landscape and the escalating digitization of media consumption.

The policy enables CBC to enlist agencies and entities in the OTT and Video on Demand space, tapping into the expanding audience of podcasts and digital audio platforms.

It also marks a departure from conventional practices by allowing CBC to disseminate public service campaign messages through mobile applications for the first time.

Recognising the influence of social media, the policy streamlines the process of placing government advertisements on these platforms and empowers CBC to enlist digital media agencies for broader outreach.

Acknowledging the dynamic nature of the digital landscape, the policy grants CBC the authority to onboard new and innovative communication platforms in the digital space through a duly constituted committee.

The Digital Advertisement Policy, 2023, introduces competitive bidding for rate discovery, ensuring transparency and efficiency. The discovered rates will remain valid for three years and will be applicable to all eligible agencies.

The policy aligns with the Digital India program, which has significantly increased internet connectivity and the use of social and digital media platforms in India. With internet penetration surpassing 880 million and over 1172 million telecom subscribers as of March 2023, the policy aims to enhance the government's digital outreach.

In the current era, nearly all ministries and departments of the Government of India maintain dedicated social media handles, producing a substantial amount of infographics and videos with limited reach.

The Media Unit of the Ministry of Information and Broadcasting, specifically the CBC, will complement these efforts by being the designated entity for issuing advertisements through all forms of media.

The formulation of the Digital Advertisement Policy 2023 follows extensive discussions with various stakeholders, outlining a roadmap to augment the digital outreach of the Government of India and improve information dissemination to its citizens.

Support Our Journalism

We cannot do without you.. your contribution supports unbiased journalism

IBNS is not driven by any ism- not wokeism, not racism, not skewed secularism, not hyper right-wing or left liberal ideals, nor by any hardline religious beliefs or hyper nationalism. We want to serve you good old objective news, as they are. We do not judge or preach. We let people decide for themselves. We only try to present factual and well-sourced news.

Support objective journalism for a small contribution.
Close menu