Cinépolis India partners with HSBC India to accept UPI payments across all its 300 screens
Patrons and cinema lovers can have the convenience of transaction through UPI which operates on the concept of a Virtual Payment Address (VPA). Cinépolis is India’s first movie theatre chain where customers can pay through UPI at the offline stores.
This payment solution is implemented by HSBC bank across all Cinépolis outlets.
Rodrigo Perez Morales, CFO, Cinépolis India further added “This will prove to be a game changer for the multiplex industry as it will lessen the cost of transactions along with a quicker checkout experience. Our patrons can now watch movies without worrying about the cash payment as UPI will smoothly allow the transition to a cashless economy by providing a unique identity (VPA) for any consumer holding a smart phone and a bank account. We are hopeful that we will have a phenomenal response and all our customers will gradually adapt to Unified Payment Interface.”
Speaking on the occasion, Devang Sampat, Director – India Strategic Initiatives, Cinépolis India said, “With a strong drive of encouraging digital transactions, we are delighted to partner with HSBC India and launch Unified Payments Interface across all our properties. UPI allows users to send and receive money through their smartphones with the help of VPA (Virtual Payment Address). Patrons will just have to share their VPA at the booking counter and they will receive one notification on their mobile app to approve the transaction. In future, we will keep on adding new digital mode of payments at Cinépolis to give our patrons options to transact digitally.”
Speaking on the occasion, Divyesh Dalal, Managing Director & Head Global Liquidity and Cash Management, HSBC India said, “We look forward to strengthening our partnership with Cinépolis by providing them our UPI solution. This will now allow movie lovers to pay seamlessly for tickets and food and beverage across various Cinépolis locations in India thus providing a superior customer experience. It will also help to reduce the average waiting time”. Further, given the enhanced coverage, interoperability and cost dynamics of the UPI solution, we expect the acceptance of UPI-based payments to increase over time. Our UPI offering aims at providing a channel agnostic collection solution to corporates, which will enable Cinépolis to drive sales through increased digitization of flows he added.
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