Consumption-led lending continues to catalyse credit market growth

The report insights indicate that credit demand in the fourth quarter ending December 2022 remained robust, despite challenging global macroeconomic factors.

CMI insights indicate a continued trend of consumers aged 18-30 accounting for the greatest share of new credit inquiries, while the share in demand from rural areas has also increased marginally.

The CMI, which provides India’s credit industry with a reliable and contemporary benchmark of retail lending health, reached a level of 100 in December 2022, up from 93 over the same period in 2021.

Speaking on the findings of this edition of the CMI report, MD and CEO of TransUnion CIBIL Rajesh Kumar said, “India’s credit market is on a sustained growth trajectory and credit performance continues to remain strong. However, in view of the impact of global headwinds, it is crucial to continue to carefully monitor credit risk, especially early delinquencies, and leverage ratios.”

The CMI is a comprehensive measure of data elements that are summarized monthly to analyse changes in credit market health and are categorized under four pillars: demand, supply, consumer behaviour, and performance. These factors are combined into a single, comprehensive indicator, and pillars can also be viewed in more detail individually.

CMI findings also show a marked increase in demand for credit cards and personal loans, indicating the growing adoption of consumption-led credit products that provide convenience and liquidity.

At the same time, the data shows a slowdown in demand for home loans, with a -1% year-over-year (YoY) decline in demand and -6% YoY decline in supply.

This trend may signal that prevailing conditions like higher inflation and rising interest rates have impacted consumer sentiment, prompting a conservative approach in taking high-ticket loans.

“With demand for consumption-led loan products growing, credit institutions have the opportunity to customize product offerings for consumers across age groups and socio-economic categories, to create long term value and trust,” explained Kumar.

Originations – a measure of new accounts opened and a function of both consumer demand and lender supply – fell slightly after the festive season peak of the third quarter of the year.

Approval rates dropped across all loan types as lenders showed more caution than in prior quarters, in the context of global economic conditions.

This is particularly true among new-to-credit (NTC) consumers, whom lenders typically approach with caution: approval rates for these consumers have reduced from 35% and 32% in December 2020 and 2021 respectively, to 24% in the fourth quarter of 2022.

During Q4 of 2022, overall consumer-level serious delinquency (90 days or more past due) generally improved across products, except for credit cards.

This improvement suggests consumers appear to be better managing their credit repayments, to preserve their continued access to the liquidity that credit products provide as they anticipate tough global macroeconomic conditions ahead.

In order to provide deeper insights on the performance of recent originations, TransUnion CIBIL presents vintage delinquency trends to the credit industry.

Early delinquency measured in Q4 2022 for originations from Q2 2022 is lower than the previous year for most products.

However, consumer durable loans and credit cards are seeing a gradual increase in early delinquencies.

Vintage delinquencies on consumer durable loan originations from Q2 2022 are two times higher than they were in Q2 2021, while vintage delinquencies on credit cards are also marginally higher for the same period.

There is also some stress observed in recent originations of personal loans and consumer durable loans with vintage delinquency on these products being higher than in the pre-pandemic period.

As lenders strategize for profitable growth, they need to identify consumers who are resilient and continue to leverage credit access while maintaining good performance.

Lenders that have access to deeper consumer-specific insights can work proactively with targeted consumers to optimize portfolio profitability.