Fair And Handsome face wash launched in new package
Fair And Handsome Instant Fairness face wash has introduced a packaging of a convenient 7 gm tube packed in a flow wrap covering, which is easier to dispense, store and carry along.
The new packaging has been launched with an attempt to penetrate the largely untapped market of smaller Tier III and Tier IV cities and rural India.
Speaking on this occasion, Mohan Goenka, Director, Emami Limited said: “Given the Indian weather, Face Wash has a huge potential for growth and is a highly relevant product for consumers. However, Men's Face Wash, a low penetrated category is predominantly led by top urban markets.”
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