Flipkart crosses 100 million registered customers milestone

With this, Flipkart becomes the first company to reach this milestone in a single country outside the United States and China.

This landmark was crossed just six months after hitting the 75 million registered users mark in March 2016.

With 100 million users, Flipkart’s registered customer base stands at around 63 percent of entire wireless and wireline broadband connections in India.

The figures released by TRAI in September 2016 put the number of broadband connections in the country at under 160 million.

Binny Bansal, CEO & Co-Founder of Flipkart, said, “We would like to thank our entire family of 100 million customers who have been a part of this wonderful journey. This is a small step in our efforts to build a platform that provides quality products accessible and affordable to millions of Indians shopping online."

"Since the time we sold the first book to our first customer in 2007 till today, our journey has always been about providing a superior shopping experience to our customers while continuously raising the quality of service and selection. This milestone has further energized us to ramp-up our efforts and build a world-class shopping destination,” Bansal added.

The Indian e-commerce market is among the fastest growing in the world and the Bank of America Merrill Lynch Report released in September 2016 confirmed Flipkart as the market leader with over 43 percent market share.

The report also added that by 2019, the company will continue to lead with a 44 percent share of the e-commerce market.

The Morgan Stanley report on E-commerce in India released in February 2016 also placed the company as the number one e-commerce company in India with a market share of 45 percent.