Hajmola enters Ready-to-Drink Beverage Market with Yoodley
The new Hajmola Yoodley will be available in six different variants - Awaara Aam Panna, Nimboora Shikanji, Go Goa Guava, Jhakaas Jaljeera, Golmaal Golgappa & Kabhi Kala Kabhi Khatta.
The ready-to-drink beverage will be available in a 250ml pack, priced at Rs 30. Hajmola Yoodley comes in very colorful and stimulating packaging.
Announcing the launch, Dabur India Ltd. Marketing Head-Foods, Sanjay Singal said: “Innovation has always been an essential part of our business strategy and our vision. From its birth as a digestive tablet in the 1970s, brand Hajmola was later extended to the candy market. The previous year saw the brand entering the pure Confectionery space with the launch of Hajmola Chuzkara. Hajmola Yoodley is the latest example of Dabur’s continued focus on innovation to drive strong growth. The product, with its amazing taste & bold communication, would stand out in the ready-to-drink beverage category.”
Hajmola Yoodley comes with the same chatpata (Khatta Meetha) taste experience of Hajmola.
“Hajmola Yoodley will bring alive the hidden spirit of mischief present in everyone, from a toddler to an adult. The flavors are unmistakably Indian and rousing and try to do away with the dullness caused by our mundane lifestyle. The tantalizing flavors aim to make every taste bud come alive and provide relaxation and comfort,” Singal added.
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