iPhone ranked India’s most reputed mobile phone, Samsung Mobiles follows at 2nd place
The second most Reputed brand in the list, despite the controversies surrounding the exploding Note 7, is South Korea's Samsung Mobiles, which had a Brand Rep Score 67% lower than the iPhone.
The first Indian consumer electronics company to feature in the list and 3rd in All-India featured Micromax with a Brand Rep Score 94% lower than Samsung.
The fourth and fifth position is secured by China's Xiaomi and Finland's Nokia, which recently promised a comeback in India with two Android phones.
72 mobile phone brands were listed from 12 different countries featured in the India’s Most Reputed Mobile Phone Brands 2017 Report.
Of these, Indian origin phones held the maximum positions – 29 brands. 15 are from China and 8 from USA. BlueBytes is set to launch a Report each month that covers different Sectors. The study evaluates Brand Reputation by analyzing media perceptions and consumer perceptions.
“Reputation can be seen as a currency that the brand can earn through positive action, communication, or sometimes erode due to lack of the same. Reputation has to be consistently maintained, monitored, and enhanced. In a cluttered space like the mobile phone industry, with diverse brands attempting to capture consumer attention, customers buy and recommend on the basis of reputation, making it the most important influencer of buying decisions,” said Pooja Kaura, Chief Spokesperson for India’s Most Reputed Brands. Among the top ten, Chinese multinationals Lenovo, Huawei, and Motorola (now owned by Lenovo) rank sixth, seventh, and eighth respectively. LG (South Korea) and Intex Technologies (India) complete the top 10 in this exclusive list.
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