Meesho
Meesho integrates grocery with core application; rebrands Farmiso to ‘Meesho Superstore’
Bengaluru: Internet commerce company Meesho is integrating its grocery business within the core application by the first week of May.
The company has also rebranded Farmiso to Meesho Superstore, representing its continued focus to fulfill consumer demand for daily essentials in tier 2+ markets.
Meesho Superstore currently provides 500 products across categories like fresh fruits, fresh vegetables, groceries, home care and packaged food among others.
The integration will now provide the company’s 100 million+ Meesho users access to over 87 million active product listings across 36+ categories on a single platform.
Meesho's founder and CEO Vidit Aatrey said, “As more users from tier 2+ regions get comfortable with the idea of shopping online, the demand for online grocery continues to grow. We are thrilled to integrate Meesho Superstore with our core app."
What started as a pilot in Karnataka is now seeing positive traction across six states.
Driven by our user-first mindset, the integration will provide millions of Meesho users a unified shopping experience, while giving us an opportunity to drive stronger synergies across areas such as customer acquisition, technology & product and talent.”
Meesho launched a pilot in Karnataka to make online grocery shopping affordable for first-time users.
In less than nine months, it has scaled its grocery offering to six states like Karnataka, Maharashtra, Telangana, Andhra Pradesh, Gujarat and Madhya Pradesh, the company said.
As the pilot continues to gain momentum, Meesho plans to make Superstore available in 12 states by the end of 2022, it added.
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