Telugu superstar Mahesh Babu's firm invests in Hyderabad-based nutrition brand Fitday

This partnership marks a pivotal moment in Fitday's journey to transform the nutrition and healthy snacking sector, the brand said.

Already present in over 10,000 stores, Fitday — a prominent player in India's nutraceutical industry — aims to leverage Mahesh Babu’s investment to expand its retail presence and explore new markets.

The collaboration not only underlines the nutrition brand’s dedication to promoting health and wellness but also enhances its visibility and credibility within the competitive nutraceutical space, as per the company.

Mahesh Babu’s personal focus on fitness aligns well with the brand’s mission, contributing to its growing influence, according to Fitday.

India’s nutraceutical market has surged rapidly, fueled by rising health awareness, growing disposable incomes, and favorable government policies.

Avendus reports that India’s health food sector is growing at a 20 percent compound annual growth rate (CAGR), three times the global average, and is projected to reach Rs 2.5 lakh crore by 2026.

Since its launch, Fitday has distinguished itself with an extensive product lineup, including multigrain chips, millet bars, plant-based proteins, and dietary supplements.

Expressing his excitement about the partnership, Mahesh Babu stated, "I’m excited to support Fitday's innovative approach in the nutrition and nutraceutical space."

"Their focus on quality and innovation aligns with my own values. I believe their new product line will set industry standards," he said.

Commenting on the partnership, Fitday’s Founder and CEO, Suresh Raju, said, "We’re honored to have Mahesh Babu's support. While we've had many investment offers, we’ve been selective, choosing partners that align with our long-term vision."

Fitday said it has plans to broaden its retail availability and pursue strategic partnerships to strengthen its position in the B2C market.

Apart from acting, Mahesh Babu has ventured into various businesses.

The Telugu superstar owns AMB Cinemas, a multiplex, and a restaurant in Hyderabad's posh Banjara Hills.