Volvo Cars reveals its adventurous side by launching the All-New V90 Cross Country
Globally, this segment was created by Volvo Cars 20 years back and has become an integral part of the growing product portfolio.
The new Volvo V90 Cross Country is set to fulfill an increasingly important part of the discerning luxury car buyers’ requirement by providing a product apt for the Indian road conditions as luxury car buyers seek a more adventurous lifestyle that occasionally takes them off the beaten track, the company said in a statement.
The new car was launched today along with the opening of brand new dealership - Scandia Motorcars in Delhi.
This marks the fourth facility in the NCR region and 18th in the country.
The latest addition of the dealership is a step towards making further inroads into the luxury segment and ensuring easy reach for the existing and potential customers.
Scandia Motorcarsis a 3S facility in the heart of South Delhi Auto-Hub with over 30,000 Sq ft of showroom in Mathura Road that will cater to the increasing demand of the high-end luxury cars across the region. Volvo Cars’ association with Scandia Motorcarsmarks the beginning of a cohesive effort to build the brand and expand its reach. Volvo Auto India believes in providing best-in-class experience to its esteemed customers in sales, service & spares. The company ensures a top-notch customer experience by giving utmost priority and special training to the dealership staff.
Speaking about the new car and the dealership, Tom von Bonsdorff, Managing Director, Volvo Auto India, said, “Volvo V90 Cross Country is an embodiment of a perfect ‘Get Away’. The car has remarkable off-roading performance, on-road comfort and luxury. It is designed for Indian road conditions and is in sync with the new-age luxury customer’s lifestyle of seeking a weekend escape. The car is equipped with features that is unparalleled in the segment and, as part of the product strategy to provide feature-rich standard equipment, we expect V90 Cross Country to bring a healthy contribution to our portfolio.”
“The Volvo marquee is gaining significance in India’s largest luxury car market and with the opening of our flagship facility Scandia Motorcars in Delhi NCRthe brand will unfold its potential to become a significant luxury player.” Mr Bonsdorff added.
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