Axis Bank to offer LIC products to its customers
This is one of the largest Bank assurance partnerships after the recent IRDA regulations issued on open architecture framework for banks.
In the preliminary phase, the bank will distribute LIC’s life insurance products across its branches in West Bengal, Bangalore and Haryana– Panchkula. Additionally, the bankwill also provide post sales services such as premium collection and renewal of policies.
Mukesh Gupta, Executive Director, Bancassurance, LIC expressed that “the coming together of the two major reputed organisations would enable them to combine and utilise the synergies for enhancing customer satisfaction and for serving social objectives of the nation”.
Rajiv Anand, Executive Director& Head Retail Banking, Axis Bank added “Banks have increased their role in Insurance distributionwith Bancassurance being the biggest contributor. Over the last five years the Life Insurance business at Axis Bank has grown at a CAGR of over 25%. The partnership with LIC would enable us to further expand our existing bouquet of offerings and putforth a compelling proposition for our customers.”
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