Dettol partners with Amazon India to launch Air Protect Mask to offer 4 in 1 protection from rising air pollution
Dettol has further strengthened its legacy of product innovation and commitment towards improving the health and hygiene of consumers by launching a solution for the growing menace of air pollution.
A 2015 WHO report had revealed that 13 of the 20 most polluted cities in the world are in India. Particulate matter (or small airborne particles) is among the most detrimental of these pollutants. Studies link it with increased rates of chronic bronchitis, lung cancer and heart disease.
Air pollution can potentially cause some dangerous allergies as well, including coughing, rhinitis, asthma, etc. Whether on a motorcycle or are just out for an evening jog, air pollution can pose a serious threat to a person’s health. Available on Amazon at http://amzn.to/1Pg2Maa. Soon to be available on all leading Ecommerce websites.
The Air Protect mask is currently just been launched on Ecommerce and has been exclusively launched on Amazon for the first few days. Talking about the launch, Arjun Purkayastha, Marketing Director – Dettol, Developing Markets at RB, said, “Dettol has consistently worked towards solutions for improving the health and hygiene of our consumers. The risk from air pollution is very real and getting worse by the day. While we all work towards a longer term goal of reducing pollution, it is also important to protect ourselves from its adverse impact on a daily basis.”
Saurabh Srivastava, Director Category Management - FMCG, Amazon India spoke also about the exclusive launch - "We are very excited to bring this quality product to our customers across India and provide them an easy and convenient access to the Dettol Air Mask. Customers today are very health conscious and we are witnessing an increase in demand for such products on our Health & Personal Care store. Our exclusive partnership with Dettol is in line with our aim to enable customers to find, discover and buy anything that they wish to buy online on our platform."
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