Emami acquires strategic stake in Helios Lifestyle Pvt Ltd
Kolkata, Dec 7 (IBNS): Emami Limited, one of the leading FMCG companies in India, has announced a strategic investment in Helios Lifestyle Pvt Ltd (“Helios”) with an acquisition of 30% equity stake for an undisclosed consideration.
Helios owns fast-growing male grooming brand “The Man Company”.
The equity stake will be acquired by Dec 31, 2018 through infusion of required funds in Helios.
'The Man Company'(TMC) offers a head-to-toe range of premium men’s grooming products in bath & body, beard management, shaving & perfumes category.
All the products are based on premium essential oils and are free of harmful chemicals.
The acquisition of stake by Emami is significant as it marks the company’s entry in the fast growing online male grooming segment.
Harsha V Agarwal, Director, Emami Ltd said: “We are very happy to announce this exciting partnership with Helios. We are quite impressed with the founders & their passion to make this business a success since its inception.
"Rapidly growing male grooming portfolio supported by digital marketing & online sales is an emerging growth segment in the FMCG space. This investment is in line with the company’s strategy of leveraging online opportunities brought about by rapid digitalisation which is the future and will also help us to be present in the premium end of growing male grooming segment" he added.
Commenting on the development, Hitesh Dhingra, Co-founder & MD, Helios Lifestyle said: “Male grooming segment is hugely untapped in India. Barring few categories like fragrances, men end up using products meant for women."
“It is exciting to have Emami come on board as a strategic partner, who not only has very deep industry experience, but also believes in our vision to make The Man Company a global brand” Co-founder, Helios Lifestyle, Rohit Chawla added.
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