Flipkart’s Big Billion Days returns on September 23

With ‘Early Bird Deals’, customers can shop for their favourite products at The Big Billion Days Sale prices before it officially begins and can access deals across mobiles, electronics, fashion, appliances, and more.

Flipkart said it aims to transform the festive season into a nationwide celebration of choice, value, and curated experiences.

This Big Billion Days is slated to be Flipkart's largest shopping event yet.

Prioritising speed in delivery, Flipkart Minutes is set to participate in TBBD at scale, with presence in 3,000 pincodes across metros and tier-2+ cities.

Notably, Samsung Galaxy AI is the Title Sponsor and Intel Core is the Tech Sponsor for this 12th edition of TBBD.

Speaking about The Big Billion Days, Pratik Shetty, Vice President, Growth and Marketing at Flipkart, said, “The Big Billion Days has always been more than just a shopping event - it’s India’s very own festival of possibilities that brings millions together in the spirit of celebration, joy, and discovery. Every year, we raise the bar not only with unmatched value but by creating experiences that stay with our customers long after checkout. In 2025, we have reimagined TBBD to be bigger, bolder, and more meaningful - powered by innovation, technology, and deep partnerships. From new offerings that unlock choice and discovery to immersive, personalized journeys that make shopping seamless and delightful, we’re blending celebration with convenience, entertainment with trust, and surprise with scale.”

He further added, “At its core, TBBD is a cultural moment - one where customers from metros to tier-3 towns feel part of something larger than a sale. This year, we’re turning up that magic like never before, making The Big Billion Days not just the country’s most awaited shopping festival, but a true showcase of India’s digital-first future.”