Here's How You Can Boost Your Business with the "Pay Now" Button

One factor that significantly affects e-commerce conversion rates is the absence of an easy, quick, and convenient pay now button. Here's what you need to know about the pay now button to help drive revenue for your online business.

What is a Pay Now Button?

Providing your customers with a seamless payment process is not a tricky task anymore. You can simply integrate a pay now button into your website to collect payments. The pay now button is a simple solution for merchants who want to make the payment process quick and easy for their customers.

When a customer clicks on the pay now button, they are taken to a webpage wherein they are required to enter the necessary transaction details.  Finally, they can click on the submit button and simply makes the payment.

Pay now buttons are beneficial both for merchants and customers, i.e., they help merchants increase sales by enhancing customer experience. Moreover, they can also be customized according to the need of the business.

How is a Pay Now Button Beneficial to Improve Sales

1. Improved Customer Experience
   Customers do not have to go out of their way and invest their precious time in making payments. They can make payments from wherever they want to. The easy-to-use factor leads to increased customer satisfaction.
    
2. Increased Reliability
   Instead of redirecting customers to a third-party website, the payment directly takes place on the merchant's website. This immediacy showcases trustworthiness which can lead to an improved reputation, enhanced customer loyalty, and merchant credibility.
    
3. Increased sales
   Enhanced credibility and better customer experience lead to increased sales. Due to lower friction and fewer barriers in the paying process, customers become more loyal to the business.
    
4. Stronger security and efficiency
   A payment button adds a layer of security to your business. All the transaction-related data is tokenized, encrypted, and includes PCI compliance, which provides protection against an outside attack. These factors are essential in today's world, where there are thousands of cybercrimes taking place with each passing day.
    
5. Buyer Psychology
   While making a payment, the customer sees the company logo and other identifiers throughout the payment process, which builds brand transparency. This makes the customers believe that the business from which they are buying products or services is directly connected to the payment process and uses the latest technology, which is safe and secure. 
    
6. Supports Impulse Purchases
   Another benefit of adding a payment button to your website is that it helps generate impulse purchases. When the payment process is more complex and time-consuming, the customers who buy products out of urge would rethink their decision and pull themselves out of making the purchase. This leads to the merchant losing sales and eventually revenue.

Collect Payments with Razorpay Payment Buttons

Merchants from all over the country are collecting payments with a single payment button. Thousands of small and medium-sized enterprises, NGOs, etc., are collecting payments by adding a payment button to their website. With Razorpay, you can start accepting both one-time and recurring payments in less than 5 minutes.

Razorpay is India's only payment solution that allows businesses to accept, process, and disburse payments. From credit cards, debit cards, UPI, and net banking to popular wallets like Mobikwik, JioMoney, and more, Razorpay gives you access to all kinds of payment modes. 

Fast-forward your business with Razorpay. Visit their website to learn more.