IKEA launches its first-ever shopping app in India

The IKEA app will offer 7,000 home furnishing products, along with ideas and inspiration for every home.

The Dutch conglomerate's customers from Mumbai, Pune, Hyderabad, Ahmedabad, Surat, and Baroda will now be able to search, find and buy their IKEA products online.

Their app features include product recommendations, ratings and reviews while being able to browse offers on the app along with the special discounts for the IKEA family members.

The app also allows the customer to add products to their shopping list even when they physically browse through the products.

People looking for the company's products can also find a built-in barcode scanner intended to help them know more about the products, including materials and dimensions.

Kavitha Rao, Country Commercial Manager, IKEA India said, "Health and safety is a top priority for us, and hence, the launch of IKEA app is another touch point to make home furnishing accessible to the many people and ensure customers can shop safely from their homes."

"We are now one step closer to making every day better with our on-the-go e-commerce service. The app launch is a part of IKEA’s omni-channel approach to meet the many people of India."

IKEA India opened its first retail store in Hyderabad in August 2018, followed by online stores in Mumbai, Hyderabad, and Pune in 2019, however, the second store in India was opened at Navi Mumbai, Maharashtra, on December 18.