Ola can now be booked directly from the Kotak Mobile Banking App
Kolkata, Aug 26 (IBNS): Kotak Mahindra Bank (Kotak) and Ola - a ride-hailing platforms, on Monday announced a first-of-its-kind partnership that will enable Kotak customers to directly book Ola cabs and autos across 150 cities in India from within the Kotak mobile banking app.
The API integration - the first such implementation in the Indian banking industry - provides a faster, more secure and one-click check-out experience seamlessly to its customers. Customers can directly book, track and pay for Ola rides through their Kotak mobile banking app, without having to shuffle between apps. The integration enables customers to book an Ola ride under the ‘KayMall’ tab in the Kotak app, using their Kotak customer credentials.
Deepak Sharma, Chief Digital Officer, Kotak Mahindra Bank said, “The Kotak mobile banking app is one of the highest rated banking apps in the country. It is a super app that combines the best of banking and lifestyle use cases such as travel, hotel bookings and shopping. Urban mobility is an important part of our full suite of travel offerings and with this partnership with Ola, our customers can now book a ride with a secure and seamless one-click payment experience. The Kotak super app eliminates the need to download multiple apps and provides a wider choice of products and services, helping us deepen engagement with our customers.”
Rahul Maroli, Vice President - Enterprise Business & Strategic Alliances, Ola said, “Improving the customer’s experience is a constant focus at Ola and strategic partnerships play a significant role in accelerating such efforts. Integration of services empowers the customer, making their lives convenient. Through our partnership with Kotak, the two brands will capitalise on each other’s technological strengths to offer a wonderful experience to our consumers.”
With this partnership, Kotak users will have access to Ola’s multi-modal commuting offerings, from pocket-friendly options such as Ola Auto, Micro and Mini to premium and distinct categories such as Ola Prime, Ola Prime Play, Ola Prime SUV, Ola Rentals and Ola Outstation.
The Ola in-app integration is currently available to Android users and will shortly be available on the iOS operating system as well. Booking an Ola ride on Kotak’s mobile banking app will not attract any additional charges and Kotak customers will also be able to avail special offers.
This initiative is part of Kotak’s digital-first organic growth strategy that is driven by its ABCD charter that focuses on -- AI enriched App, Biometric enabled Branch, Context enhanced Customer Experience and Data empowered Design.
As a part of Kotak’s digital banking strategy and in its journey towards becoming a one-stop super app, Kotak has been expanding the scope of offerings on its mobile banking app. ‘KayMall’ on the mobile banking app offers customers a secure and convenient in-app shopping environment across a range of categories such as travel (flight, train, bus and cab bookings), hotel bookings, shopping on e-commerce websites and magazine subscriptions.
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