RCOM launches 'Smartcare' on Twitter

Smartcare on Twitter empowers wireless customers to manage their user account by simply using their Twitter account login.

This new customer service initiative platform will let users explore a range of account information and services without having to reach out to traditional Customer Service representatives.

As the first-ever such initiative in the country by a telecom player, Smartcare on Twitter allows customers to Tweet to ‘@RelianceMobile’, using specific keywords and hash-tags in order to get account information such as their balance/outstanding amount, facilitate online recharges and make bill payments, activate and deactivate any specific services, and more.

Once the customer Tweets a query, the requisite information will be sent back to him/her as a Twitter Direct Message (DM). This will significantly increase customers’ digital interaction with RCOM and greatly reduce the need to physically contact Customer Care.

Announcing the launch of this game-changing service, Gurdeep Singh, Chief Executive
Officer, Consumer Business, Reliance Communications, said: “This is part of our endeavor to empower customers, making service and self-help possible on Twitter’s popular social media platform, creating pride of ownership. This is the country’s first such initiative by a telecom player, utilizing the Twitter platform, including real-time back-end analytics tracking to enable customers to make informed choices and customize their accounts as per their preferences and usage requirements."