Square Yards forays into Indian real estate market

The real estate advisory firm currently enjoys monopoly in International project marketing segment and has the largest market share in UAE, Singapore, UK, Hong Kong and USA NRI markets.

 

Started with a modest investment of USD 8 million in October 2013 and a sole aim of helping NRIs across the Indian Diaspora to invest in the domestic real estate market. 

 

The company has already helped market approx USD150mn worth of real estate transactions generating revenues to the tune of approx USD10-12mn and is looking to expand its operations across geographies.

 

The company is further planning to invest USD25mn in next 12 months along with expanding its presence in 10 countries and 25 Indian cities by signing up over 2000 employees across geographies. The real estate advisory firm is forecasting next year’s top line at approx USD30mn and is also working towards consolidating mind and market share in real estate advisory services and plans to entrench financial advisory space.

 

In India, the company has established offices in 14 cities across the country and will focus on helping Indian real estate investors (across segments - affordable to premium) choose the most suited property as per their needs and budgets. It has partnered with over 500 tier A developers including L&T Realty, TATA Housing, Lodha, Hiranandani, Mantri, DLF, Vatika, Rustomjee, Adani and is on track to operate at a global network and tap across borders real estate opportunities.

 

Founded by an NRI husband-wife duo of Tanuj Shori, (an ex-Executive Director at global investment bank, Nomura International) and Kanika Gupta, the company envisions to be one of the biggest organized players in Indian real estate consulting, offering one-stop solution for all property related needs. The couple ventured into business after they themselves faced multiple problems when buying property in India and decided to establish right channels for investment in India’s real estate.

 

Expressing his delight at Square Yards’s success, Tanuj Shori, Founder & CEO of Square Yards, said, “As an investor myself, I realized that the Indian real estate market was unstructured and fragmented, and information was opaque thus making property buying in India a harrowing experience. Through Square Yards we aim to establish a viable platform between developers and investors to develop a client focused investment environment. Currently, we are the 2nd largest players in primary residential market and we pride ourselves on offering clients with fair and unbiased advice. Square Yards has many innovations in the pipeline and is looking to expand not only its operations but also its services.”

 

Square Yards’s USP lies in its unique business model which is similar to private banking model as it deputes individual real-estate portfolio managers for each of its clients who ensure end-to-end services ranging from scouting the right property to advising them on professional issues pertaining to taxation, insurance, legal and other exit strategies.