September 09, 2026 05:26 am (IST)
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Tata Capital bags Communicator Awards
Kolkata, May 6 (IBNS): Tata Capital's creativity 'Half-Stories' part of the 'Do Right' initiative, recently won the Award of Excellence (Gold) in the Integrated Campaign category at the Communicator Awards 2014.
The Communicator Awards are one of the leading international awards program recognizing big ideas in marketing and communications.
According to the Tata Capital, the ‘Do Right’ initiative emanates from the brand philosophy - ‘We only do what’s right for you’ and aims to spread the spirit of ‘doing right’ in society at large.
‘Half Stories – the journey of doing right' is a 2000 Km bike journey that aims to discover simple stories of unfulfilled needs of everyday people from some of the remotest parts of India.
Speaking about the achievement, Veetika Deoras, Head of Brand Marketing and Corporate Communication, Tata Capital said, "The ‘Do Right’ initiative is a key initiative for Tata Capital and our aim through the initiative is to help propagate the philosophy of ‘doing right’ by inspiring people to do right, provide platforms to doing right and doing right ourselves."
Deoras noted, "Half Stories is a platform that allows us as ordinary people, to get connected with simple stories of the simple needs of other people and together script a happier end. It is about two halves, which ordinarily would have never met, meeting. We are deeply encouraged by this recognition and want to thank the Communicator Awards panel for their vote of confidence in the campaign and supporting us."
The Communicator Awards is sanctioned and judged by the International Academy of Visual Arts (IAVA), an invitation-only group consisting of top-tier professionals from acclaimed media, communications, advertising, creative and marketing firms.
The IAVA members include executives from organizations such as Conde Nast, Disney, Estee Lauder, Lockheed Martin, MTV Networks, Sotheby's Institute of Art, Time, Wired and Yahoo!
The Communicator Awards honors work that transcends innovation and craft - work that made a lasting impact, providing an equal chance of winning to all entrants regardless of company or agency size and project budget.
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