Tata Motors celebrates 10th anniversary of its Ace

The Tata Ace, an engineering marvel, was launched, when Tata Motors recognized a latent customer need to create a completely new market segment to pioneer the concept of mini-truck in India.

It has since remained among the most preferred choices of Indian entrepreneurs and small businesses, leading the market with an 85% market-share.

Highlighting the success of this path-breaking innovation, the Tata Ace family has surpassed the 1.5 million sales mark in these ten years. Today, one in every five commercial vehicle sold in India, is from the Tata Ace Family.

Speaking at the celebration ceremony, R. Ramakrishnan, Senior Vice President, Commercial Vehicles Business Unit, Tata Motors, said, “Completion of ten successful years of Ace is truly a remarkable milestone. Tata Ace has been a revolutionary product and is a result of our deep understanding of the market and consumer. While we feel this is only the beginning of a long successful journey, we are proud that the Ace family has been the preferred choice for last mile transportation, selling over 1.5 million vehicles, globally, since inception and has been responsible for generating entrepreneurship and employment in many parts of India. Making this journey special are over 1 million customers, who have trusted the brand and have grown in the businesses. We would like to extend our gratitude to all our customers for trusting the brand.”