TCS unveils TCS BaNCS Digital in United States

US-based banks can now use TCS BaNCS Digital to deliver an intuitive, interactive and insightful customer experience. TCS BaNCS Digital also allows seamless integration of various stakeholders in the financial supply chain and its ecosystem.

The world of retail banking is constantly changing as more and more power is infused on smart phones and new players are offering digitally powered niche capabilities that are intermediating the banking value chain. Banks are facing increased competition for market share to such new players or non-banks, who are becoming the front-end or an originator of many financial transactions.

However, banks have a huge amount of information about their customers and their financial behaviors that can provide insights on their needs. Rightfully, this can be leveraged through digital channels to deliver simple, insightful and pure banking services that meet the needs of customers and make them feel understood.

Commenting on the launch of TCS BaNCS Digital, N Ganapathy Subramaniam, President, TCS Financial Solutions, said, “TCS BaNCS Digital is an outcome of extensive research on the convenience-cum-mobility needs of both consumers and enterprise users. Its modern technology embraces hybrid and self-healing architecture, responsive web design and social media relevance, among others, all of which is delivering a world class digital experience. We are confident that TCS BaNCS Digital will help our customers ‘Shift Digital’ and position them for growth, efficiency and a better share of the financial supply chain.”