Aditi Rao Hydari unveils new collection of Forevermark diamonds
Forevermark is a diamond brand from the De Beers Group of Companies.
The store displays neckpieces, rings, earring and bangles intricately crafted with Forevermark diamonds.
Aditi on Friday said, “I think the saying is absolutely correct. Diamonds are truly a girl’s best friend. So, I think every girl loves diamonds. Diamonds are precious and beautiful and rare. They are forever, they are diamonds.”
On being asked about her own love for diamonds, she laughed and added, “Can you see how many I am wearing tonight?”
“I actually do love diamonds but I love minimalistic jewellery because minimalistic jewellery goes a long way. Its traditional and it also has a contemporary twist to it. Like I said, Diamonds are timeless. They stand out on their own. You don’t need to do anything about it,” Aditi said.
Sachin Jain, President, Forevermark said, “ Forevermark is pleased to partner with Indian Gem and Jewellery Creation which has a sparkling legacy of 60 years in Kolkata, for their enviable reputation of quality, creativity and integrity.”
“Their expertise and popularity lies in creating beautiful and popular designs both in contemporary and traditional jewellery. The new collection illustrates their love and passion for diamonds; this exquisite collection is sure to be the cynosure of all the eyes at Indian Gem and Jewellery Collection store,” he added.
Speaking on the association, Pramod Dugar, Chairman, Indian Gem and Jewellery Creation said, “ Forevermark diamonds come with a promise of beauty and rarity with an added assurance of responsible sourcing.”
“ Our association with Forevermark is very prestigious and it gives us immense pleasure to introduce the new collection and extend the Forevermark promise to our discerning clientele. With the festive and wedding season, just round the corner, we are sure the city will enjoy the experience of adorning jewellery made with the best diamonds in the world at our new store in Soth city also,” he added.
(Reporting by Torsha Banerjee, Image by Avishek Mitra/IBNS)
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